The Extrême Ice Cream Line is Being Launched by Froneri in the UK
Michael Hemsworth — December 22, 2021 — Marketing
The Extrême ice cream treat products are being launched in the UK by Nestle-owned Froneri as a frozen indulgence for consumers seeking out a baked good-inspired way to enjoy a chilled dessert. The product combines ice cream flavor along with oven-baked cones to create a rich, indulgent experience that is perfect for enjoyment from home at anytime. The ice cream product will be launching in Tesco locations starting in January 2022 at a price point of £4 with a wider launch expected thereafter.
Brand Manager for Extrême Lauren Charnock spoke further on the new products saying, "In a world where there is so much choice and new flavours are always on the horizon, the Extrême Cookie Cone is a product like no other, cleverly bringing two loved sweet treats that are enjoyed separately, together. We’ve been working on this for a long time; it’s the first of its kind in the market and the biggest innovation in cones for years. Many companies have tried to achieve this so Froneri are pleased to be the first to bring even more excitement and indulgence to the ice cream category.”
Brand Manager for Extrême Lauren Charnock spoke further on the new products saying, "In a world where there is so much choice and new flavours are always on the horizon, the Extrême Cookie Cone is a product like no other, cleverly bringing two loved sweet treats that are enjoyed separately, together. We’ve been working on this for a long time; it’s the first of its kind in the market and the biggest innovation in cones for years. Many companies have tried to achieve this so Froneri are pleased to be the first to bring even more excitement and indulgence to the ice cream category.”
Trend Themes
1. Baked-good-inspired Frozen Treats - The Extrême ice cream line is creating a unique and indulgent frozen treat by combining ice cream flavors with oven-baked cones, creating a trend for baked-good-inspired frozen treats.
2. Innovative Ice Cream Cones - The Extrême Cookie Cone is the first of its kind in the market, creating an opportunity for ice cream companies to create innovative and unique ice cream cone products.
3. Combining Beloved Sweet Treats - The Extrême Cookie Cone brings two loved sweet treats together, creating a trend for combining different desserts and flavors in innovative ways.
Industry Implications
1. Ice Cream - The Extrême ice cream line is disrupting the ice cream industry by creating baked-good-inspired frozen treats with innovative ice cream cones.
2. Frozen Food - Froneri's launching of the Extrême ice cream line creates opportunities for innovation in the frozen food industry by combining different desserts and flavors in new and unique ways.
3. Retail - Tesco's introduction of the Extrême ice cream line creates opportunities to bring unique and indulgent frozen treats to the retail industry, at a higher price point.
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