The Rowntree’s Ocean Adventure Frozen Treats are Tasty
Michael Hemsworth — February 15, 2022 — Marketing
References: rowntrees & conveniencestore
The Rowntree’s Ocean Adventure frozen treats are being launched by Froneri to provide consumers with an option that is fruit-forward with hints of chocolate to offer a well-rounded flavor profile. The treats are made with a base of vanilla ice cream along with fruity tropical sorbet and topped with milk chocolate details to give them the appearance of either a shark or a fish. Each of the teats feature 10.5% fruit juice content with 69-calories each.
Brand Manager of Rowntree's Jelena Aleksic commented on the new Rowntree’s Ocean Adventure frozen treats saying, "We’re so excited to be the first to launch this product to market. The development of the product tested extremely well in research and showed us that not only children love our Ocean Adventure lollies, but adults do, too. Research showed that 8 out 10 would purchase” (Happy Thinking product research 2021).”
Brand Manager of Rowntree's Jelena Aleksic commented on the new Rowntree’s Ocean Adventure frozen treats saying, "We’re so excited to be the first to launch this product to market. The development of the product tested extremely well in research and showed us that not only children love our Ocean Adventure lollies, but adults do, too. Research showed that 8 out 10 would purchase” (Happy Thinking product research 2021).”
Trend Themes
1. Fruit-forward Frozen Treats - There is an opportunity for companies to innovate in the frozen treats category by incorporating more fruit flavors with chocolate to offer a unique taste experience for consumers.
2. Shark and Fish-shaped Frozen Treats - Companies can introduce fun shapes into their frozen treat products to appeal to children and adults alike, while also providing a unique visual aspect to their brand.
3. Low-calorie Frozen Treats - With consumers becoming more health-conscious, there is an opportunity for companies to create frozen treats with low calorie content to cater to this audience.
Industry Implications
1. Ice Cream Industry - Companies in the ice cream industry can explore these trends to cater to the growing demand for innovative and unique frozen treat offerings.
2. Confectionery Industry - The confectionery industry can incorporate these trends to create hybrid products that combine fruity flavors with chocolate for a unique taste experience.
3. Beverage Industry - The beverage industry can take inspiration from these fruit-forward frozen treats to create new products that incorporate tropical fruit flavors into their drink offerings.
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