Coors Light and Miller Lite Announce First-Ever High Stakes Ad for the Game
Grace Mahas — February 1, 2023 — Marketing
References: prnewswire
Coors Light and Miller Lite, two beer brands under Molson Coors Beverage Company, have announced a first-of-its-kind advertising campaign for the upcoming NFL championship game. The "High Stakes Beer Ad" contest offers fans the chance to predict every detail of the beer giants' commercial for a chance to win a share of the $500,000 prize pool. Molson Coors and DraftKings, the platform hosting the contest, have filmed multiple different endings to keep the outcome of the ad a secret, even from Molson Coors' CEO.
The contest is free to play and open to people 21 years and older across the United States, excluding Virginia, until February 12th at 3:30 PM ET. The winners will be announced the following morning. This marks Molson Coors' return to the big game after being prevented from advertising during the national broadcast for over 30 years due to a competitor's exclusivity agreement.
The contest is free to play and open to people 21 years and older across the United States, excluding Virginia, until February 12th at 3:30 PM ET. The winners will be announced the following morning. This marks Molson Coors' return to the big game after being prevented from advertising during the national broadcast for over 30 years due to a competitor's exclusivity agreement.
Trend Themes
1. Interactive Advertising Campaigns - Brands can roll out interactive ad campaigns with user-generated content to boost consumer engagement
2. Gamification Marketing - Marketers can gamify product promotions to generate excitement, drive engagement, and increase brand advocacy
3. Crowdsourcing Ads - Crowdsourcing ad campaigns can tap into the creative power of online communities to generate unique content, brand loyalty, and buzz
Industry Implications
1. Beverage - Beverage companies can leverage interactive campaigns to engage consumers and stand out in a crowded market
2. Sports - Sports teams and leagues can benefit from gamification marketing by creating interactive experiences that boost fan engagement and loyalty
3. Gaming - Gaming companies can expand their customer base and create buzz by partnering with brands to gamify product promotions and run interactive contests
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