Michelob ULTRA is Giving Fans a Chance to Win a Luxurious Trip
Riley von Niessen — May 27, 2021 — Lifestyle
References: michelobultra
Michelob Ultra Organic Seltzer has just launched a new advertising campaign to promote its summer-ready hard seltzers, which coincides with an exciting contest that gives fans the chance to win a free trip.
For the ad campaign, the brand has included QR codes on social posts, TV spots, and billboards. When fans see them, they can scan the code, which will direct them to the contest site. From there, eligible entrants in the US can include their details in hopes of scoring a luxuriously curated vacation that they can bring along three friends or family members to.
The sweepstakes will run until September 6th, and the brand will announce the winners shortly thereafter.
Image Credit: Provided
For the ad campaign, the brand has included QR codes on social posts, TV spots, and billboards. When fans see them, they can scan the code, which will direct them to the contest site. From there, eligible entrants in the US can include their details in hopes of scoring a luxuriously curated vacation that they can bring along three friends or family members to.
The sweepstakes will run until September 6th, and the brand will announce the winners shortly thereafter.
Image Credit: Provided
Trend Themes
1. Seltzer-branded Vacation Giveaways - Brands can create more buzz for their products by offering vacation giveaways fitted with the brand's theme.
2. QR Code Utilization in Advertising Campaigns - Businesses can increase engagement with their target audience by including QR codes in their advertising campaigns.
3. Curated Travel Experiences - Brands can increase product appeal by offering exceptional travel experiences designed specifically for their target market.
Industry Implications
1. Food and Beverage Industry - Food and beverage brands can incorporate vacation giveaways to increase consumer engagement and loyalty.
2. Advertising Industry - Advertising agencies can add value to their clients by suggesting the inclusion of QR codes in their campaigns to increase engagement with the target audience.
3. Travel Industry - Travel companies can benefit from partnering with brands to offer exclusive travel experiences curated for their customers.
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