The Latest Harpoon Brewery x Dunkin' Beers Come in Four Flavors
Michael Hemsworth — August 26, 2020 — Marketing
References: harpoonbrewery & drugstorenews
The latest Harpoon Brewery x Dunkin' beers have been unveiled to offer consumers an alternative way to enjoy their favorite donut flavors and satisfy their craving for high-quality beers. The beer range includes Pumpkin, Boston Kreme, Jelly Donut and Coffee Porter, which each features an ABV of 5.2%, 4.3%, 5.7% and 6%, respectively. Pumpkin has been brewed with real pumpkin pie pieces in the mix, while Boston Kreme and Jelly Donut have been made with real donuts, and the Coffee Porter is made with Dunkin's original blend coffee.
Harpoon CEO and Co-Founder Dan Kenary spoke on the latest Harpoon Brewery x Dunkin' beers saying, "After more than two years and three seasons of collaborating with the Dunkin’ team, our fans have come to expect a delicious fall beer from us, but we wanted to give them something extra special this year. Our brewers have always been master innovators, but brewing beer made with real donuts was a first even for them. It's hard to pick a favorite of the four recipes — just like it's hard to pick a favorite donut from Dunkin’ — but we hope both our and Dunkin’s fans have a blast trying.”
Harpoon CEO and Co-Founder Dan Kenary spoke on the latest Harpoon Brewery x Dunkin' beers saying, "After more than two years and three seasons of collaborating with the Dunkin’ team, our fans have come to expect a delicious fall beer from us, but we wanted to give them something extra special this year. Our brewers have always been master innovators, but brewing beer made with real donuts was a first even for them. It's hard to pick a favorite of the four recipes — just like it's hard to pick a favorite donut from Dunkin’ — but we hope both our and Dunkin’s fans have a blast trying.”
Trend Themes
1. Donut-infused Beers - Breweries and food companies can capitalize on consumers' desire for unique flavors by experimenting with different flavor combinations.
2. Collaboration Beers - Cross-branding is a great opportunity for companies to reach new audiences and create buzz around their product releases.
3. Seasonal Beer Releases - Breweries can create excitement and anticipation among customers by regularly releasing limited-time seasonal beers.
Industry Implications
1. Craft Beer - Breweries can attract new customers and diversify their product offerings by experimenting with unique flavor profiles and collaborating with food companies.
2. Fast Food - Fast food chains can capitalize on their popular menu items by collaborating with breweries to create co-branded products and promotions.
3. Marketing and Advertising - Marketing agencies can help companies create buzz and generate excitement around collaborative products and limited-time offerings.
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