Dunkin' and Harpoon Created Three Beers Inspired by Menu Items
Laura McQuarrie — August 26, 2021 — Lifestyle
References: foodandwine
Dunkin' and Harpoon have been teaming up for several years now and this year, the pair introduced three beers that will be available this fall, along with a returning favorite, the Harpoon Dunkin' Pumpkin Spiced Latte Ale. The newest creations include Harpoon Dunkin' Blueberry Matcha IPA, Harpoon Dunkin' Maple Creme Blonde Ale, and Harpoon Dunkin' Midnight American Porter, and they capture the essence of different menu items.
While the Blueberry Matcha IPA was inspired by Dunkin's Blueberry Matcha Latte, the Maple Creme Blonde Ale is brewed with actual donuts. Additionally, Dunkin's new Midnight Roast coffee went into the making of the Midnight American Porter.
To go along with the three new collaboration beers that are being introduced in the fall, there's a limited-edition Dunkin' Harpoon IPA donut that's made with beer. This special treat will only be available as part of a one-day release.
While the Blueberry Matcha IPA was inspired by Dunkin's Blueberry Matcha Latte, the Maple Creme Blonde Ale is brewed with actual donuts. Additionally, Dunkin's new Midnight Roast coffee went into the making of the Midnight American Porter.
To go along with the three new collaboration beers that are being introduced in the fall, there's a limited-edition Dunkin' Harpoon IPA donut that's made with beer. This special treat will only be available as part of a one-day release.
Trend Themes
1. Menu-inspired Beers - Breweries like Harpoon are partnering with fast food chains like Dunkin' to create unique, menu-inspired beers, presenting a disruptive innovation opportunity in the food and beverage industry.
2. Ingredient Experimentation - Using ingredients like actual donuts and coffee in beer, as seen in Dunkin' and Harpoon's collaboration, is becoming a popular trend in the craft beer industry, presenting a disruptive innovation opportunity for ingredient suppliers and brewers alike.
3. Limited-edition Collaborations - Limited-edition collaborations like the Dunkin' Harpoon IPA donut are becoming a popular marketing tactic for brands in the food and beverage industry, presenting a disruptive innovation opportunity for collaborations and special releases.
Industry Implications
1. Fast Food - Fast food chains like Dunkin' are partnering with breweries to create unique, menu-inspired beers, presenting a disruptive innovation opportunity in the fast food industry.
2. Craft Beer - The experimentation with unique ingredients in craft beer, as seen in Dunkin' and Harpoon's collaboration, is a growing trend in the craft beer industry, presenting a disruptive innovation opportunity for brewers and ingredient suppliers.
3. Marketing - Limited-edition collaborations and special releases, like the Dunkin' Harpoon IPA donut, are becoming a popular marketing tactic for brands in the food and beverage industry, presenting a disruptive innovation opportunity for marketing strategies.
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