This Coca-Cola Obesity Ad Outlines Its Health Conscious Adjustments
Jonathon Brown — February 15, 2013 — Lifestyle
This Coca-Cola obesity ad appeals to the ever-growing market of health conscious consumers by outlining all the measures its taken to reduce the negative health effects of its products.
For instance, Coca-Cola has created smaller portion products like mini-cans for portion control. This means people don't have to drink a whole 355ml can of Coke anymore if they don't want to. Also, Coca-Cola has added calorie counts on all its cans to educate consumers on what they're putting in their bodies.
When it comes to kids, this Coca-Cola obesity ad explains how the company voluntarily shifted its offerings to water, juice and low calorie versions of its soda products. This has resulted in a 90% decrease in beverage calories in schools.
There is so much information in this commercial that it runs over two minutes long.
For instance, Coca-Cola has created smaller portion products like mini-cans for portion control. This means people don't have to drink a whole 355ml can of Coke anymore if they don't want to. Also, Coca-Cola has added calorie counts on all its cans to educate consumers on what they're putting in their bodies.
When it comes to kids, this Coca-Cola obesity ad explains how the company voluntarily shifted its offerings to water, juice and low calorie versions of its soda products. This has resulted in a 90% decrease in beverage calories in schools.
There is so much information in this commercial that it runs over two minutes long.
Trend Themes
1. Health Conscious Beverages - There is an opportunity to create healthier versions and smaller portioned options of popular beverages to appeal to health conscious consumers.
2. Calorie Conscious Packaging - There is an opportunity to add calorie counts on packaging to educate consumers and promote healthier choices.
3. Voluntary Shift to Healthier Products - There is an opportunity to voluntarily shift product offerings towards healthier options, specifically for young consumers and those in educational settings.
Industry Implications
1. Beverage Industry - The beverage industry can innovate by creating healthier versions and smaller portioned options of their products.
2. Packaging Industry - The packaging industry can innovate by creating packaging with clear labeling of calorie counts to promote healthy choices.
3. Education Industry - The education industry can innovate by promoting and providing healthier beverage options for students in schools and universities.
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