Billy Porter & Clorox Scentiva Turn Cleaning into Self-Care
Laura McQuarrie — March 31, 2021 — Marketing
References: YasClean & prnewswire
Spring cleaning can sometimes feel like an overwhelming task but Clorox Scentiva is teaming up with Billy Porter to turn the activity into an act of self-care. The YAS CLEAN! Sweepstakes will give one lucky winner the chance to get a $5,000 home makeover for themselves, plus a $5,000 donation to a charity of their choice. The fun and musical TikTok transformation challenge focuses on freshness and the fragrant scents of Tahitian Grapefruit Splash and Pacific Breeze & Coconut.
Since clutter has negative effects on both mental and physical health, and people are spending increased amounts of time at home, many companies are focusing on spring cleaning as a way to help people feel better and keep a tidy home.
Since clutter has negative effects on both mental and physical health, and people are spending increased amounts of time at home, many companies are focusing on spring cleaning as a way to help people feel better and keep a tidy home.
Trend Themes
1. Spring Cleaning Self-care - Brands can capitalize on the mental and physical benefits of spring cleaning by integrating self-care elements into their products and marketing campaigns.
2. Music-infused Cleaning Challenges - Incorporating music into cleaning challenges and contests can make the activity more enjoyable and engaging, leading to increased brand affinity.
3. Charitable Cleaning Sweepstakes - Brands can drive engagement and positive brand sentiment by hosting cleaning-based sweepstakes that offer donations to charities.
Industry Implications
1. Cleaning Supplies - Cleaning companies can create innovative products and marketing campaigns that position cleaning as a self-care activity.
2. Home Decor - Home decor companies can partner with cleaning brands to offer home makeovers as part of spring cleaning sweepstakes.
3. Charitable Organizations - Charities can collaborate with cleaning brands to offer mutually beneficial sweepstakes that promote charitable giving and home cleanliness.
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