Grove Co. Launches the Eves of Enchantment Collection
Even the cleaning industry is embracing the festive spirit as contemporary home care brand Grove Co. launches the limited-edition Eves of Enchantment capsule. This holiday collection offers environmentally friendly cleaning products with festive scents that are sure to delight and elevate one’s home-cleaning experience.
The Eves of Enchantment capsule includes Grove Co.’s popular Balsam Fir scent—”a woodsy experience of fresh citrus and crisp pine”—and a new Peppermint Bark scent, “a holiday confection with notes of icy peppermint, melted chocolate, and shredded coconut.” Among the offerings are soy candles, room sprays, multi-purpose cleaners, hydrating hand soap, laundry sheets, and a dish soap gift set. The products feature 100% natural fragrances and come in plastic-free packaging. The brand also makes an effort to offset carbon and plastics during shipping to reduce waste.
Image Credit: Grove Co.
The Eves of Enchantment capsule includes Grove Co.’s popular Balsam Fir scent—”a woodsy experience of fresh citrus and crisp pine”—and a new Peppermint Bark scent, “a holiday confection with notes of icy peppermint, melted chocolate, and shredded coconut.” Among the offerings are soy candles, room sprays, multi-purpose cleaners, hydrating hand soap, laundry sheets, and a dish soap gift set. The products feature 100% natural fragrances and come in plastic-free packaging. The brand also makes an effort to offset carbon and plastics during shipping to reduce waste.
Image Credit: Grove Co.
Trend Themes
1. Festive Scented Cleaning Products - A trend in the cleaning industry is the release of limited-edition cleaning products with festive scents, allowing consumers to elevate their home-cleaning experience.
2. Environmentally Friendly Cleaning - Contemporary home care brands are focusing on environmentally friendly cleaning products, offering consumers a sustainable alternative for their cleaning needs.
3. Plastic-free Packaging - An emerging trend in the cleaning industry is the use of plastic-free packaging for cleaning products, addressing consumer concerns about plastic waste.
Industry Implications
1. Home Cleaning Products - The home cleaning products industry is expanding with the introduction of limited-edition festive cleaning products that offer consumers a unique and delightful cleaning experience.
2. Sustainable Home Care - The sustainable home care industry is growing as more contemporary brands offer environmentally friendly cleaning products that align with consumer values.
3. Packaging Industry - The packaging industry is adapting to the demand for plastic-free packaging, providing innovative solutions for brands in various sectors, including the cleaning industry.
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