Cif Multipurpose Sprays Now Come in Two New Scents
Michael Hemsworth — June 24, 2023 — Marketing
References: cifclean & talkingretail
These Cif Multipurpose Sprays are arriving in the UK now to provide consumers with a way to get their homes in tiptop shape and leave behind a fresh, seasonally appropriate scent as they do.
The cleaning product comes in the new Orange & Lemongrass and Lavender & Blue Fern scents, which are both fresh and inspired by the season to work well for consumers tackling a range of indoor cleaning tasks. The products are each formulated to eradicate 99.9% of the bacteria and viruses that could be lurking on surfaces. The products both feature branding inspired by their respective fragrances to liven up closets.
Home and Hygiene Category Lead at Unilever UK&I Claire Racklyeft spoke on the new Cif Multipurpose Sprays saying, Cif has seen positive growth in the past 6 months and we’re confident these new products will help drive growth of the household category. We know that fragrance is an important driver for shoppers in the household category, so combining this with Cif’s trusted cleaning efficacy is a winning formula. The new Cif Multipurpose Sprays offer an affordable option with fresh fragrance and a powerful formulation that kills bacteria and viruses. In investing in fragrance, we’re investing in the category.”
The cleaning product comes in the new Orange & Lemongrass and Lavender & Blue Fern scents, which are both fresh and inspired by the season to work well for consumers tackling a range of indoor cleaning tasks. The products are each formulated to eradicate 99.9% of the bacteria and viruses that could be lurking on surfaces. The products both feature branding inspired by their respective fragrances to liven up closets.
Home and Hygiene Category Lead at Unilever UK&I Claire Racklyeft spoke on the new Cif Multipurpose Sprays saying, Cif has seen positive growth in the past 6 months and we’re confident these new products will help drive growth of the household category. We know that fragrance is an important driver for shoppers in the household category, so combining this with Cif’s trusted cleaning efficacy is a winning formula. The new Cif Multipurpose Sprays offer an affordable option with fresh fragrance and a powerful formulation that kills bacteria and viruses. In investing in fragrance, we’re investing in the category.”
Trend Themes
1. Multipurpose Cleaning Sprays - Opportunity to create innovative and effective multipurpose cleaning sprays with refreshing scents for different seasons.
2. Fragrance-driven Household Category - Opportunity to capitalize on consumers' preference for fragrances in household cleaning products.
3. Affordable Cleaning Solutions - Opportunity to develop affordable cleaning products that offer both effective cleaning and pleasant fragrances.
Industry Implications
1. Cleaning Product Manufacturing - Disruptive innovation opportunity to create innovative multipurpose cleaning sprays with seasonally inspired scents.
2. Home Fragrance - Disruptive innovation opportunity to integrate fragrances into household cleaning products.
3. Household Goods Retail - Disruptive innovation opportunity to offer affordable cleaning solutions with added fragrance options.
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