Bath & Body Works' Christmas Bath Bombs are Packaged Like Sweets
Laura McQuarrie — December 6, 2016 — Fashion
References: bathandbodyworks & hellogiggles
Bath & Body Works is a favorite destination for a variety of body care and home fragrance products, including seasonal products like Christmas bath bombs.
For Christmastime this year, the retail chain is launching an all-new collection of festive bath bombs that offer a new way for consumers to enjoy bestselling fragrances like Winter Candy Apple, Vanilla Bean Noel and Twisted Peppermint. Beyond the simple fragrances that each product name describes, there are deeper scent notes to discover. For instance, Twisted Peppermint also has hints of raspberry, jasmine, candy floss and even a bit of musk.
What's most unique about these fizzing Christmas bath bombs is that they're packaged like giant pieces of peppermint candies that are protected by colorful, transparent wrappers.
For Christmastime this year, the retail chain is launching an all-new collection of festive bath bombs that offer a new way for consumers to enjoy bestselling fragrances like Winter Candy Apple, Vanilla Bean Noel and Twisted Peppermint. Beyond the simple fragrances that each product name describes, there are deeper scent notes to discover. For instance, Twisted Peppermint also has hints of raspberry, jasmine, candy floss and even a bit of musk.
What's most unique about these fizzing Christmas bath bombs is that they're packaged like giant pieces of peppermint candies that are protected by colorful, transparent wrappers.
Trend Themes
1. Festive Bath Bombs - Opportunity to explore unique, seasonal scents and creative packaging designs.
2. Scent Discoveries - Opportunity to create complex fragrance combinations that surprise and delight consumers.
3. Transparent Packaging - Opportunity to incorporate playful and eye-catching packaging designs to enhance product appeal.
Industry Implications
1. Bath and Body Care - Opportunity to expand product lines and attract consumers with unique, seasonal bath bomb offerings.
2. Home Fragrance - Opportunity to appeal to consumers looking for festive scents to fill their homes during the holidays.
3. Retail - Opportunity to create buzz and draw in holiday shoppers with eye-catching, festive displays.
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