Bath & Body Works Debuted a Delicious New Collection of Candles
Grace Mahas — August 29, 2020 — Art & Design
References: bathandbodyworks & cosmopolitan
With fall just around the corner, brands are launching their "cozy essentials" like Bath & Body Works, who recently launched another collection of autumn candles, but this series has a unique twist — each candle is inspired by a specific comforting bakery snack. Each three-wick candle is formulated with essential oils and is designed to burn for up to 45 hours.
The eight-piece collection includes the 'Warm Apple Pie Candle,' the 'Pupkin Snickerdoodle Candle,' the 'Pumpkin Cupcake Candle,' the 'Pumpkin Cookie Dough Candle,' the 'Dutch Apple Waffle Candle,' the 'Banana Walnut Muffing Candle,' the 'Sugar Cherry Crisp Candle,' and the 'Cinnamon Irish Cream Candle.' The entire collection is now available online and Bath & Body Works retailers.
Image Credit: Best Product/Caitlyn Fitzpatrick
The eight-piece collection includes the 'Warm Apple Pie Candle,' the 'Pupkin Snickerdoodle Candle,' the 'Pumpkin Cupcake Candle,' the 'Pumpkin Cookie Dough Candle,' the 'Dutch Apple Waffle Candle,' the 'Banana Walnut Muffing Candle,' the 'Sugar Cherry Crisp Candle,' and the 'Cinnamon Irish Cream Candle.' The entire collection is now available online and Bath & Body Works retailers.
Image Credit: Best Product/Caitlyn Fitzpatrick
Trend Themes
1. Fall-inspired Candle Collections - Brands are releasing scented candles with unique fall-themed scents, creating opportunities for retailers to offer customers a new way to decorate their homes during the season.
2. Food-inspired Home Scents - Candles and other home scents inspired by specific food items are becoming more popular, potentially leading to new partnerships for brands in the food and home decor industries.
3. Essential Oil Formulations - Several candle companies are now formulating their products with essential oils, presenting an opportunity for essential oil manufacturers and retailers to partner with candle brands.
Industry Implications
1. Home Decor - The popularity of themed candles creates opportunities for home decor retailers to offer a new way for customers to accessorize and scent their homes.
2. Food and Beverage - The trend towards food-inspired home scents presents opportunities for food and beverage companies to partner with home decor brands.
3. Essential Oils - As candle companies move towards incorporating essential oils in their products, there is potential for growth for essential oil manufacturers and retailers.
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