Heavenly Desserts & Itsu Created an Indulgent Menu Item
Laura McQuarrie — June 26, 2023 — Lifestyle
References: vegconomist
Heavenly Desserts teamed up with Itsu to create sweet chocolate bao buns that offer something other than the usual savory fillings. This new menu item at the UK dessert franchise is a plant-based treat that's served warm with caramel sauce. When ordering these sweet bao buns from Heavenly Desserts' regular and Dessert Tapas menus, customers will get to experience the fluffy treat and the "melt-in-the-middle" chocolate filling.
“After a lot of consumer research and flavor profiling and following on from the popularity of our mochi desserts which we announced in summer last year, we found that bao buns are setting a trend in the dessert sector as itsu has become the go-to brand in the UK market for this recognizable Asian dish,” said Ravinder Faguraha, project support manager at Heavenly Desserts.
“After a lot of consumer research and flavor profiling and following on from the popularity of our mochi desserts which we announced in summer last year, we found that bao buns are setting a trend in the dessert sector as itsu has become the go-to brand in the UK market for this recognizable Asian dish,” said Ravinder Faguraha, project support manager at Heavenly Desserts.
Trend Themes
1. Sweet Bao Buns - Create innovative dessert options by incorporating sweet fillings in traditional bao buns.
2. Plant-based Desserts - Tap into the growing demand for plant-based treats by offering decadent desserts using vegan ingredients.
3. Asian-inspired Desserts - Explore the popularity of Asian cuisine in the dessert sector by infusing traditional Asian dishes with a sweet twist.
Industry Implications
1. Dessert Franchises - Dessert franchises can expand their menu offerings by introducing unique sweet options like chocolate bao buns.
2. Vegan Food Industry - The vegan food industry can capitalize on the rising trend of plant-based desserts by developing more indulgent plant-based treats.
3. Asian Fusion Restaurants - Asian fusion restaurants can incorporate the trend of Asian-inspired desserts in their menu by creating unique and innovative dishes.
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