Purple Carrot Launches the Veggie Wow Bao with Gochujang Dipping Sauce
Debra John — August 16, 2024 — Lifestyle
References: wowbao & purplecarrot
Purple Carrot is introducing the 'Veggie Wow Bao' as part of its new September menu, which will launch at the end of August. This exciting addition highlights a collaboration with Wow Bao, known for its Asian street food specialties. The Veggie Wow Bao is "the first 100% plant-based steamed bun offered by Purple Carrot, designed for convenience with just 190 calories for two buns." Moreover, it's ideal for a quick, low-calorie lunch or a nutritious afternoon snack.
The Veggie Wow Bao features a "vibrant filling of edamame, bok choy, broccoli, and snow peas, complemented by a spicy gochujang dipping sauce." This new offering supports a plant-based diet while delivering a flavorful and satisfying option suitable for adults and children who demand flavor and nuance from plant-based dishes.
Image Credit: Purple Carrot
The Veggie Wow Bao features a "vibrant filling of edamame, bok choy, broccoli, and snow peas, complemented by a spicy gochujang dipping sauce." This new offering supports a plant-based diet while delivering a flavorful and satisfying option suitable for adults and children who demand flavor and nuance from plant-based dishes.
Image Credit: Purple Carrot
Trend Themes
1. Convenient Plant-based Meals - The creation of the 100% plant-based steamed buns underscores the growing demand for ready-to-eat, nutritious meal options.
2. Fusion Plant-based Cuisines - The Veggie Wow Bao combines traditional Asian street food flavors with plant-based ingredients, catering to diverse culinary preferences.
3. Low-calorie Plant-based Snacks - The introduction of low-calorie, plant-based snacks like the Veggie Wow Bao addresses the consumer's desire for healthier snacking alternatives.
Industry Implications
1. Plant-based Food Industry - The launch of the Veggie Wow Bao by Purple Carrot is a clear sign of expansion in the plant-based food sector.
2. Convenience Food Market - Convenient and healthy products such as the Veggie Wow Bao are becoming increasingly important in the ready-to-eat food market.
3. Ethnic and Specialty Foods - The collaboration between Purple Carrot and Wow Bao highlights an evolving trend in ethnic and specialty food offerings that cater to plant-based diets.
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