From Poverty-Aiding Fashion Ads to Charitable Pet Food Commercials
Jana Pijak — March 8, 2016 — Marketing
These charitable holiday campaigns range from poverty-aiding fashion ads to philanthropic pet food commercials. Standouts include Nutram's #BetterTogether campaign that features Canadian influencers and their pets. The co-stars are lensed in moving flixel form, resulting in a unique campaign that raises funds for local animal rescue initiatives in the Toronto area.
Other notable examples include literacy-promoting initiatives like a reading program launched by Amazon Brazil and Nestle. The joint effort aims to encourage online shoppers to read more while giving them instant access to Kindle e-book titles.
Additionally, these charitable holiday campaigns include toy-made Christmas trees like a Disney brand activation that was made from thousands of donated stuffed animals as well as Band-Aid's ebola-fighting commercial that raised awareness about the illness with the help of a celebrity cast.
Other notable examples include literacy-promoting initiatives like a reading program launched by Amazon Brazil and Nestle. The joint effort aims to encourage online shoppers to read more while giving them instant access to Kindle e-book titles.
Additionally, these charitable holiday campaigns include toy-made Christmas trees like a Disney brand activation that was made from thousands of donated stuffed animals as well as Band-Aid's ebola-fighting commercial that raised awareness about the illness with the help of a celebrity cast.
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