The Pladis Christmas Savory Snack Range Includes Several Options
Michael Hemsworth — September 16, 2020 — Marketing
References: jacobs.ie & talkingretail
The upcoming holiday season has several brands looking to get consumers ready to celebrate like with the new Pladis Christmas savory snack range. The product lineup has been unveiled by the brand to help consumers enjoy a range of crunchy nibbles with their choice of cheeses or other indulgences when entertaining family at home. The lineup includes the Twiglets Christmas Caddy, Mini Cheddars Christmas Caddy, Jacob’s Cracker Crisps Sour Cream & Chive Christmas Caddy, Jacob’s Treeslets Christmas Caddy, Jacob’s Biscuits for Cheese box, Jacob’s Savoury Favourites and more.
Head of Commercial and Seasonal Brands at Pladis Jonathan Bull spoke on the new Pladis Christmas savory snack range saying, "Nothing says Christmas quite like a box of crackers and a cheese board, and this year we’re back with several selection boxes from Jacob’s to satisfy key seasonal trends such as indulgence and togetherness.”
Head of Commercial and Seasonal Brands at Pladis Jonathan Bull spoke on the new Pladis Christmas savory snack range saying, "Nothing says Christmas quite like a box of crackers and a cheese board, and this year we’re back with several selection boxes from Jacob’s to satisfy key seasonal trends such as indulgence and togetherness.”
Trend Themes
1. Indulgence and Togetherness - Creating selection boxes of savory snacks that cater to the trends of indulgence and togetherness during the holiday season.
2. Seasonal Snack Offerings - Introducing a range of Christmas-themed savory snacks to cater to the demand for seasonal food options during the holiday season.
3. Convenient Entertaining - Providing consumers with easily accessible and ready-to-serve snack options that enhance their entertaining experience during the holiday season.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the demand for seasonal and indulgent snack options during the holiday season.
2. Food Packaging Industry - Innovating in the food packaging industry to create festive and eye-catching packaging for seasonal snack products.
3. Retail Industry - Retailers can offer a variety of seasonal snack options to cater to consumer preferences and enhance their holiday shopping experience.
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