This Ketchup Sachet Packaging Design Offers Easy Access
Michael Hemsworth — May 13, 2021 — Marketing
References: behance.net & tuvie
This ketchup sachet packaging design has been designed by Ameya Mistry as a new take on classic condiment packaging that would work to transform the user experience. The packaging makes use of a trapezoid shape that would enable it to be more easily squeezed, while also allowing fries to be dipped directly into it, if desired. This would work to maximize access and allow for a mess-free experience when eating in the car or out of the house.
The ketchup sachet packaging design is conceived with polypropylene that makes it highly resistant to acids and cracking, while also being 100% recyclable. The condiment packaging is imagined with McDonald's branding, but shows strong merit for being well-suited for use by virtually any brand.
The ketchup sachet packaging design is conceived with polypropylene that makes it highly resistant to acids and cracking, while also being 100% recyclable. The condiment packaging is imagined with McDonald's branding, but shows strong merit for being well-suited for use by virtually any brand.
Trend Themes
1. Squeezeable Sauce Packets - Opportunity for companies to redesign their condiment packaging with easily squeezable and mess-free options like the ketchup sachet.
2. Direct-to-food Packaging - Potential for condiment packaging to be designed with shapes that allow easy dipping that transforms the user experience, like the trapezoid shape used in the ketchup sachet.
3. Eco-friendly Condiment Packaging - Innovative use of materials, like polypropylene, in condiment packaging can provide eco-friendly and recyclable options for companies to consider.
Industry Implications
1. Fast Food Restaurants - Opportunity for fast food chains like McDonald's to redesign and innovate their condiment packaging for a more user-friendly experience.
2. Packaging Design - Potential for packaging design companies to create unique and innovative packaging solutions for condiments that prioritize functionality and sustainability.
3. Food Service Industry - Other companies in the food service industry could benefit from exploring the possibilities of reimagining their own condiment packaging and enhancing the user experience, such as those in the catering or delivery sectors.
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