The Bobby’s Foods Strips Potato are Shelf-Friendly
Michael Hemsworth — September 5, 2020 — Marketing
References: bobbysfoods & talkingretail
Potato chips often require ample display area in a retail space given their large bag format, so the Bobby’s Foods Strips potato chips have been created to help solve this issue. The chips come in a new format that helps to rethink how snacks are formulated and are easy for retailers to incorporate into their store layout by making the most of every square inch. The chips will come in three flavor options including Cheese & Onion, Salt & Vinegar and BBQ when they launch September 7 at a price point of just £1 per 90 gram bag.
The Bobby’s Foods Strips potato chips were boasted by National Sale manager John Lucas who said, "Earlier this year at a trade show in London we sampled a prototype of Strips along with other innovative new products. The Strips prototype fast became the outstanding product of the show, it generated the most interest, with the most people sampling it and became the most talked-about product of the show for us, which is incredibly exciting.”
The Bobby’s Foods Strips potato chips were boasted by National Sale manager John Lucas who said, "Earlier this year at a trade show in London we sampled a prototype of Strips along with other innovative new products. The Strips prototype fast became the outstanding product of the show, it generated the most interest, with the most people sampling it and became the most talked-about product of the show for us, which is incredibly exciting.”
Trend Themes
1. Space-conscious Packaging - The Bobby’s Foods Strips potato chips offer a new format that maximizes retail space by rethinking the packaging design.
2. Innovative Snack Formulation - The Bobby’s Foods Strips potato chips introduce a unique formulation to cater to consumer preferences, creating disruptive opportunities in the snacks industry.
3. Affordable Snack Options - The Bobby’s Foods Strips potato chips provide an affordable price point, opening up opportunities to target budget-conscious consumers.
Industry Implications
1. Snack Food Industry - The Bobby’s Foods Strips potato chips introduce a new packaging format and formulation that can disrupt the traditional snack food industry.
2. Retail Industry - The Bobby’s Foods Strips potato chips offer a solution for retailers looking to optimize shelf space and enhance store layout.
3. Food Packaging Industry - The Bobby’s Foods Strips potato chips present a new packaging design that can contribute to innovation in the food packaging industry.
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