Starbucks Japan's Chilled Cup is a Caramel Brulee Coffee Jelly Treat
Laura McQuarrie — October 22, 2021 — Lifestyle
References: enjoystarbuckschilled.jp & soranews24
The newest of Starbucks Japan's Chilled Cups is only available at Family Mart for a limited time and it's a prepackaged drink that melds unique flavors and textures. The Caramel Brulee with Coffee Jelly is a dessert-like drink that can be enjoyed with a straw and it promises more coffee jelly than ever before. The base of the beverage is made with Starbucks' own rich coffee that is enhanced with the bittersweet essence of caramel brulee.
Jelly coffee speaks to coffee lovers who are looking for a novel way to enjoy a familiar beverage with indulgent flavors and fun textures. Previously, Starbucks Japan has introduced other Chilled Cups like the Butterscotch Latte, and this new version sets itself apart with a domed lid.
Jelly coffee speaks to coffee lovers who are looking for a novel way to enjoy a familiar beverage with indulgent flavors and fun textures. Previously, Starbucks Japan has introduced other Chilled Cups like the Butterscotch Latte, and this new version sets itself apart with a domed lid.
Trend Themes
1. Novelty Coffee Beverages - Creating unique coffee drinks with innovative ingredients and textures, such as coffee jelly, can capture the interest of coffee lovers.
2. Prepackaged Beverages - The popularity of prepackaged drinks, such as Starbucks' Chilled Cups, highlights the demand for convenient and on-the-go options
3. Limited Time Offers - Introducing limited time offers, such as the Caramel Brulee with Coffee Jelly, can create a sense of urgency and drive sales among consumers looking to try something new.
Industry Implications
1. Coffee - Innovative coffee drinks, such as those with unique flavors or textures like coffee jelly, can give coffee shops and chains a competitive edge.
2. Convenience Stores - Partnering with popular brands like Starbucks to offer limited time products, like the Caramel Brulee with Coffee Jelly, can boost sales and increase foot traffic in convenience stores.
3. Packaged Beverage - As demand for convenient and on-the-go options increase, innovative packaged beverages, like Starbucks' Chilled Cups, can disrupt traditional beverage packaging and distribution channels.
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