Starbucks Japan Rolled Out a New Butterscotch-Flavored Beverage
Colin Smith — March 22, 2024 — Business
References: starbucks.co.jp & brandeating
Starbucks Japan introduces the Layered Butterscotch Frappuccino, which has a creamy, caramel-rich flavor inspired by butterscotch candies. This beverage combines coffee, milk, white chocolate, and vanilla flavors with ice, layered over fresh cream and white chocolate syrup. It’s finished with a drizzle of caramelized butterscotch sauce, which includes a shot of espresso, and topped with coffee-flavored whipped cream. Priced at 690 yen, the drink is available until April 9, 2024.
The Layered Butterscotch Frappuccino draws on the popularity of canned milk coffee in Japan, a blend of milk, coffee, and sugar commonly found in vending machines. The new Frappuccino is a nod to this traditional beverage, offering a modern twist for Starbucks customers. It follows the release of the Creamy & Sweet Milk Coffee from the previous spring, which was very successful in the region.
Image Credit: Starbucks
The Layered Butterscotch Frappuccino draws on the popularity of canned milk coffee in Japan, a blend of milk, coffee, and sugar commonly found in vending machines. The new Frappuccino is a nod to this traditional beverage, offering a modern twist for Starbucks customers. It follows the release of the Creamy & Sweet Milk Coffee from the previous spring, which was very successful in the region.
Image Credit: Starbucks
Trend Themes
1. Modernized Traditional Flavors - Creating innovative beverages that put a modern spin on traditional flavors, appealing to customers seeking unique sensory experiences.
2. Layered Beverage Experiences - Developing layered drinks that offer a multi-dimensional taste journey, catering to consumers looking for complex flavor profiles.
3. Cultural Inspiration Fusion - Exploring the fusion of cultural inspirations in beverage creations, blending global tastes to attract a diverse range of consumers.
Industry Implications
1. Beverage Manufacturing - Opportunities for beverage manufacturers to innovate by experimenting with layering techniques and unique flavor combinations, capturing consumer interest.
2. Hospitality & Food Service - Innovative opportunities for the hospitality and food service industry to offer customized layered beverage experiences, enhancing customer satisfaction and loyalty.
3. Culinary Tourism - Potential for the culinary tourism industry to showcase fusion beverages inspired by diverse cultural influences, attracting travelers seeking authentic and novel gastronomic experiences.
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