The Chery QQ Ad Campaign Focuses on Nostalgia for the Past
Meghan Young — July 19, 2011 — Autos
References: ogilvy & ibelieveinadv
As good as it might be that drivers will have to make less and less stops to the gas station thanks to more eco-friendly and economical vehicles, the Chery QQ ad campaign shows the flip side of this script. While drivers might be living happier, healthier and even wealthier lives, these once necessary gas stations will become lonely with neglect.
Conceived and executed by Asunción-based ad agencies Nasta and Ogilvy, the Chery QQ ad campaign may tug on heartstrings, but this mourning period will soon come to an end as it always does. As much as illustrator Edgar Arce was able to imbue some personality into this gas pump, the Chery QQ ad campaign really does just signal the end of an era. It is, however, interesting to see the Chery QQ ad campaign focus on nostalgia rather than the excitement of the future.
Conceived and executed by Asunción-based ad agencies Nasta and Ogilvy, the Chery QQ ad campaign may tug on heartstrings, but this mourning period will soon come to an end as it always does. As much as illustrator Edgar Arce was able to imbue some personality into this gas pump, the Chery QQ ad campaign really does just signal the end of an era. It is, however, interesting to see the Chery QQ ad campaign focus on nostalgia rather than the excitement of the future.
Trend Themes
1. Eco-friendly Vehicles - Opportunity for innovative advertising campaigns that highlight the positive aspects of eco-friendly vehicles while addressing the potential negative impact on traditional industries.
2. Nostalgia Marketing - Opportunity for brands to tap into consumers' sentimentality and create campaigns that evoke nostalgic emotions.
3. Changing Consumer Behaviors - Opportunity to understand and cater to consumers' shifting attitudes towards transportation and its impact on various industries.
Industry Implications
1. Automotive - Opportunity for car manufacturers to develop and promote eco-friendly vehicles that meet consumer demands while adapting to evolving market trends.
2. Advertising - Opportunity for advertising agencies to explore new creative approaches by leveraging nostalgia marketing to engage with consumers on an emotional level.
3. Energy - Opportunity for the energy sector to innovate and transition towards renewable energy sources as the automotive industry shifts toward eco-friendly vehicles.
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