Only NY Taps Blank Street Coffee for an Apparel Release
Only NY continues to make waves with the help of various New York-based companies, this time releasing a collaborative apparel collection with Blank Street Coffee. The range includes long-sleeved shirts, a cobranded tote bag, and new barista uniforms. Additionally, the duo has also collaborated to develop a unique coffee mix with a cooperative of coffee producers in Nicaragua.
“We’re thrilled to be partnering with Only NY for Blank Street’s first cobranded signature coffee blend and apparel collection,” said Blank Street cofounder Vinay Menda. “Our mission has always been to make great coffee readily available where people want it most: down the block, by the train, on the way to a park. As a fellow New York-born brand that’s driven and inspired by the city, Only NY was a clear choice.”
Consumers may sample the Only NY coffee blend during a pop-up that Blank Street Coffee is holding at Only NY's Greenpoint location beginning on December 9 and running until December 16.
Image Credit: Only NY
“We’re thrilled to be partnering with Only NY for Blank Street’s first cobranded signature coffee blend and apparel collection,” said Blank Street cofounder Vinay Menda. “Our mission has always been to make great coffee readily available where people want it most: down the block, by the train, on the way to a park. As a fellow New York-born brand that’s driven and inspired by the city, Only NY was a clear choice.”
Consumers may sample the Only NY coffee blend during a pop-up that Blank Street Coffee is holding at Only NY's Greenpoint location beginning on December 9 and running until December 16.
Image Credit: Only NY
Trend Themes
1. Coffee-focused Apparel Collections - The trend of collaborations between coffee shops and clothing brands for limited-edition collections presents an opportunity for both industries to reach new customers.
2. Co-branded Signature Coffee Blends - The rise in co-branded signature coffee blends allows coffee shops and brands to create unique and exclusive products for their customers, increasing the potential for brand loyalty.
3. Pop-up Collaborations - Pop-up collaborations between coffee shops and clothing brands provide an opportunity to build brand awareness and engagement by offering customers a unique and immersive experience.
Industry Implications
1. Coffee Industry - Collaborating with clothing brands to co-create signature coffee blends allows coffee producers to expand their customer base and increase brand visibility.
2. Fashion Industry - Partnering with coffee shops to release limited-edition apparel collections can help fashion brands tap into new markets and engage with a wider audience.
3. Hospitality Industry - Hosting pop-up collaborations with coffee shops creates a unique and memorable experience for hotel guests, leading to potential for increased customer satisfaction and brand loyalty.
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