Starbucks Coffee Japan and Kate Spade Created a Holiday Line
Katherine Pendrill — November 29, 2020 — Marketing
References: product.starbucks.co.jp & hypebeast
For the first time ever, Starbucks Coffee Japan and Kate Spade New York have teamed up for a holiday collection.
To create the new lineup, Starbucks and Kate Spade each drew on their brands' common values of connecting people and staying positive. As a result, the collection consists of various mugs, stainless steel tumblers, and bottles adorned with playful and lighthearted designs. This includes some of Kate Spade's signature designs such as the New York Cityscape, polka dots, stripes, and a black cat print. Each mug or tumbler is also marked with minimalist insignias from both brands. Best of all, the mugs and tumblers can be used for both hot and cold drinks thanks to a vacuum double structure.
The new collection will be available from the Starbucks online store as of December 3, 2020.
Image Credit: Starbucks Coffee Japan
To create the new lineup, Starbucks and Kate Spade each drew on their brands' common values of connecting people and staying positive. As a result, the collection consists of various mugs, stainless steel tumblers, and bottles adorned with playful and lighthearted designs. This includes some of Kate Spade's signature designs such as the New York Cityscape, polka dots, stripes, and a black cat print. Each mug or tumbler is also marked with minimalist insignias from both brands. Best of all, the mugs and tumblers can be used for both hot and cold drinks thanks to a vacuum double structure.
The new collection will be available from the Starbucks online store as of December 3, 2020.
Image Credit: Starbucks Coffee Japan
Trend Themes
1. Collaborative Holiday Collections - The partnership between Starbucks Coffee Japan and Kate Spade New York showcases the trend of brands collaborating to create unique and playful holiday collections.
2. Playful and Lighthearted Designs - The use of playful and lighthearted designs on mugs and tumblers taps into the trend of incorporating fun and whimsical elements into everyday products.
3. Versatile Drinkware - The development of vacuum double structure mugs and tumblers that can be used for both hot and cold drinks reflects the trend of versatile and functional drinkware.
Industry Implications
1. Food and Beverage - The collaboration between Starbucks Coffee Japan and Kate Spade New York introduces innovative drinkware designs that attract consumers in the food and beverage industry.
2. Fashion and Retail - The partnership between Starbucks and Kate Spade aligns with the fashion and retail industry's trend of creating limited-edition collections to generate excitement and drive sales.
3. Gift and Souvenir - The playful holiday tumbler collections from Starbucks and Kate Spade offer unique and trendy gift options, catering to the gift and souvenir industry's demand for exclusive and stylish products.
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