Fragment Design and Starbucks Released This Exclusive Line
Ellen Smith — July 30, 2020 — Art & Design
References: fragment.jp & hypebae
Consumers can now enjoy their morning coffee in style thanks to a collaboration between Starbucks and Fragment Design.
Released exclusively in Japan, this all-black line of vessels and drinking containers is perfect for the stylish streetwear aficionado on the go. This incredibly stylish line features bottles and tumblers that are unlike anything the iconic coffee chain typically retails. The word 'MYST' is fond along the front of the bottle, representing Miyashita Park - the location of Starbucks' newest store. A lightning bolt and Starbucks logo also adorn the drink wear.
Those looking to accessorize the look will be please to know the line is also retailing matching T-shirts available in both black and white colorways.
Image Credit: Starbucks
Released exclusively in Japan, this all-black line of vessels and drinking containers is perfect for the stylish streetwear aficionado on the go. This incredibly stylish line features bottles and tumblers that are unlike anything the iconic coffee chain typically retails. The word 'MYST' is fond along the front of the bottle, representing Miyashita Park - the location of Starbucks' newest store. A lightning bolt and Starbucks logo also adorn the drink wear.
Those looking to accessorize the look will be please to know the line is also retailing matching T-shirts available in both black and white colorways.
Image Credit: Starbucks
Trend Themes
1. Minimalist Drinkware - Incorporate minimalist design in the production of drinkware to tap into the trend of simplistic aesthetic and functionality.
2. Collaborative Products - Promote collaboration among different brands to create innovative products and attract diverse markets.
3. Streetwear-inspired Merchandise - Create merchandise that combines streetwear fashion items and everyday functional objects to cater to the streetwear trend followers.
Industry Implications
1. Coffee and Beverage - Incorporate minimalist design in the production of coffee mugs and tumblers to offer a stylish and functional product, and tap into the minimalist lifestyle market.
2. Fashion and Apparel - Partner with coffee chains or beverage companies to release collaborative fashion merchandise that appeal to both coffee enthusiasts and streetwear fans.
3. Marketing and Collaborations - Facilitate collaborative projects between different brands to create unique and eye-catching products that attract attention for either brand involved.
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