Salt & Straw's Cereal-sly Delicious Series Plays with Breakfast Flavors
Laura McQuarrie — March 7, 2023 — Lifestyle
References: saltandstraw & brandeating
Salt & Straw's Cereal-sly Delicious Series is a collection of cereal-inspired ice creams for the month of March 2023. This limited-edition range of ice cream speaks straight to the hearts of cold cereal breakfast fans, whether they like their cereals in the form of puffs, cornflakes or infused with marshmallows.
This series has something for everyone with flavors like Pots of Gold & Rainbows (cereal milk ice cream with rainbow marshmallows) or the vegan-friendly OffLimits Zombie w/ Coconut & Pandan. Other flavors that are explored include rum custard, raisin shortbread, peanut butter brownie and marionberry jam.
Cereal-inspired ice creams are a fun and creative way to enjoy a classic comfort food in a new and exciting way, whether they're consumed on their own or layered together.
This series has something for everyone with flavors like Pots of Gold & Rainbows (cereal milk ice cream with rainbow marshmallows) or the vegan-friendly OffLimits Zombie w/ Coconut & Pandan. Other flavors that are explored include rum custard, raisin shortbread, peanut butter brownie and marionberry jam.
Cereal-inspired ice creams are a fun and creative way to enjoy a classic comfort food in a new and exciting way, whether they're consumed on their own or layered together.
Trend Themes
1. Cereal-inspired Products - Opportunity for companies to tap into nostalgia and create unique products that play on the comfort and familiarity of classic breakfast cereals.
2. Limited-edition Releases - Creating limited-edition flavors or products can generate buzz and excitement among consumers, leading to increased sales and brand awareness.
3. Vegan-friendly Options - Increasing demand for vegan-friendly options presents an opportunity for companies to create innovative and appealing plant-based products.
Industry Implications
1. Ice Cream - Ice cream companies can create nostalgic cereal-inspired flavors to attract new customers and keep existing ones engaged.
2. Cereal - Cereal companies can partner with ice cream brands to create unique cross-promotional products that tap into the nostalgia and comfort of their classic breakfast cereals.
3. Plant-based Food - Rising demand for vegan-friendly options opens up opportunities for plant-based food companies to develop innovative and appealin dairy-free ice cream alternatives.
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