From Sports Bra Pop-Ups to Body Projection Ads
Meghan Young — July 21, 2014 — Marketing
Motivating people to lead more active lifestyles can be a chore for anyone, yet speaking directly to specific demographics such as with these female-targeted fitness campaigns can really make a difference. Men and women lose fat, tone up and generally become fitter in different ways. By addressing these differences, women will not only feel more encouraged to get out and get fit, they will understand that results vary from individual to individual.
Examples of these female-targeted fitness campaigns include Nike Woman sports bra popups to help customers find the right support for their body type. There are also more traditional print ads that incorporate feminine colors and casts not to mention interactive campaigns including dance competitions.
Examples of these female-targeted fitness campaigns include Nike Woman sports bra popups to help customers find the right support for their body type. There are also more traditional print ads that incorporate feminine colors and casts not to mention interactive campaigns including dance competitions.
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