The Elopak Pure-Pak Imagine Beverage Carton is Eco-Friendly
Michael Hemsworth — June 18, 2020 — Eco
The Elopak Pure-Pak Imagine beverage carton has been unveiled by the packaging brand as its latest creation that will provide brands with a more eco-friendly way to package their products. The carton is free from the familiar plastic screw cap that is often found on carton-style packaging today and is crafted exclusively with paperboard that has been sustainably source. The packaging is also fully recyclable in order to keep it in the system for longer periods instead of only being used once.
Chief Marketing Officer Patrick Verhelst spoke on the new Elopak Pure-Pak Imagine beverage carton saying, "The Pure-Pak Imagine carton has no plastic screw cap and is 100% forest-based made with Natural Brown Board. The carton is fully renewable and carbon-neutral, creating the perfect low carbon, circular economy approach. With Pure-Pak Imagine we aim to help consumers make conscious environmental choices. The carton’s easy opening gives the environmentally-minded consumer a more sustainable pack, with less plastic and more natural renewable materials.”
Chief Marketing Officer Patrick Verhelst spoke on the new Elopak Pure-Pak Imagine beverage carton saying, "The Pure-Pak Imagine carton has no plastic screw cap and is 100% forest-based made with Natural Brown Board. The carton is fully renewable and carbon-neutral, creating the perfect low carbon, circular economy approach. With Pure-Pak Imagine we aim to help consumers make conscious environmental choices. The carton’s easy opening gives the environmentally-minded consumer a more sustainable pack, with less plastic and more natural renewable materials.”
Trend Themes
1. Sustainable Carton Packaging - There is an opportunity for companies to innovate in the creation of eco-friendly packaging by eliminating plastic components and using sustainably-sourced materials.
2. Circular Economy Packaging - The Elopak Pure-Pak Imagine provides an example for the creation of fully recyclable packaging that is kept in the system for longer periods, creating a circular economy approach to product packaging for brands.
3. Simple Packaging - By eliminating plastic screw caps, there is an opportunity to create more simple and easy-to-use packaging for consumers that utilizes natural renewable materials.
Industry Implications
1. Packaging - There is an opportunity for companies in the packaging industry to create sustainable and eco-friendly packaging options for various products, such as beverages and food.
2. Beverage - The beverage industry can take advantage of sustainable packaging options, such as the Elopak Pure-Pak Imagine carton, to appeal to environmentally-conscious consumers and differentiate their products from competitors.
3. Sustainability - Companies in various industries can prioritize sustainable packaging as part of their overall sustainability efforts and reduce their environmental impact while appealing to consumers who value eco-friendliness.
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