The Quorn Vegan Pepperoni Slices are Flavorful and Versatile
Michael Hemsworth — October 7, 2020 — Marketing
References: quorn & talkingretail
Meat-free deli products are very quickly picking up speed to offer consumers an alternative to the conventional offerings on the market, which is evident thanks to new options like the Quorn Vegan Pepperoni slices.
The meat-free pepperoni slices join the brand's existing range of meat-free deli slices and are perfect for placement on pizza, included in sandwiches and much more. The product comes in 100 gram packs that are expected to retail for £2.20 each.
Marketing Director at Quorn Foods UK Gill Riley explained the new Quorn Vegan Pepperoni slices saying, "Interest in vegan diets continues to build momentum. We launched the Quorn Vegan Deli range to meet this demand by providing quick, tasty and sustainable options for lunchtime sandwiches and salads and convenient evening meals. Vegan deli products are growing significantly, from a value of £1.9m in 2018 to £15.5m this year, and it’s because of this success that we’re introducing a Vegan Pepperoni to the Quorn Deli range, offering shoppers more choice and opening up the category. With more people making more meals at home during the UK’s lockdown and increasing numbers now embarking on the return to work, there is a renewed demand for options that can also be taken into work to eat at lunchtime. Shoppers are looking for products that are tasty, convenient, quick to prepare at home and have the added benefit of being good for the planet. The Quorn Vegan Deli Range gives retailers an opportunity to provide an alternative solution that is sustainable and exciting.”
The meat-free pepperoni slices join the brand's existing range of meat-free deli slices and are perfect for placement on pizza, included in sandwiches and much more. The product comes in 100 gram packs that are expected to retail for £2.20 each.
Marketing Director at Quorn Foods UK Gill Riley explained the new Quorn Vegan Pepperoni slices saying, "Interest in vegan diets continues to build momentum. We launched the Quorn Vegan Deli range to meet this demand by providing quick, tasty and sustainable options for lunchtime sandwiches and salads and convenient evening meals. Vegan deli products are growing significantly, from a value of £1.9m in 2018 to £15.5m this year, and it’s because of this success that we’re introducing a Vegan Pepperoni to the Quorn Deli range, offering shoppers more choice and opening up the category. With more people making more meals at home during the UK’s lockdown and increasing numbers now embarking on the return to work, there is a renewed demand for options that can also be taken into work to eat at lunchtime. Shoppers are looking for products that are tasty, convenient, quick to prepare at home and have the added benefit of being good for the planet. The Quorn Vegan Deli Range gives retailers an opportunity to provide an alternative solution that is sustainable and exciting.”
Trend Themes
1. Meat-free Deli Products - The rise of meat-free deli products presents an opportunity for companies to cater to vegan and vegetarian diets and offer consumers a more sustainable and ethical option.
2. Vegan Convenience Foods - As more consumers look for vegan options that are quick and easy to prepare, there is a growing market for vegan convenience foods.
3. Growing Demand for Sustainable Food - The success of vegan deli products highlights a growing interest in sustainable food products, creating an opportunity for companies to provide eco-friendly options and appeal to environmentally-conscious consumers.
Industry Implications
1. Food and Beverage - As the market for meat-free and vegan products continues to grow, food and beverage companies have the opportunity to develop innovative and delicious alternatives to traditional meat items.
2. Retail - As more consumers seek vegan and sustainable food options, retailers have the opportunity to provide a wider variety of products to cater to these lifestyles and preferences.
3. Packaging - With the increasing demand for vegan products, companies in the packaging industry have an opportunity to offer eco-friendly and sustainable packaging options that align with consumer values.
3.2
Score
Popularity
Activity
Freshness
