This Dove Campaign Demonstrates the Effects of Toxic Beauty Advice
Bryce Mason — April 27, 2022 — Marketing
References: thedrum
Once again, Dove has come up with an empowering skincare campaign to demonstrate the effects of toxic beauty advice many teens come across on their social media platforms. This emotional short film showcases several mothers and daughters speaking on beauty advice they have gotten from social media platforms.
The instructions, tips, and hacks that the younger generation is getting from apps like Instagram and Twitter are unrealistic, and the results are always tampered with. When people come across beauty advice while scrolling through their phones, they destroy their confidence because the results aren't accurate, leaving them with unrealistic expectations. In turn, many young people will feel like something is wrong.
This Dove skincare campaign also shows that toxic influences can even come from home, with a mother saying, "Botox is amazing, you’re never too young to start.”
Image Credit: Dove
The instructions, tips, and hacks that the younger generation is getting from apps like Instagram and Twitter are unrealistic, and the results are always tampered with. When people come across beauty advice while scrolling through their phones, they destroy their confidence because the results aren't accurate, leaving them with unrealistic expectations. In turn, many young people will feel like something is wrong.
This Dove skincare campaign also shows that toxic influences can even come from home, with a mother saying, "Botox is amazing, you’re never too young to start.”
Image Credit: Dove
Trend Themes
1. Anti-toxic Beauty Advice - Brands can create campaigns or platforms to promote realistic beauty advice that can boost confidence and help people feel comfortable in their own skin.
2. Inclusive Beauty Standards - Brands can focus on promoting diverse and inclusive beauty standards to empower people of different shapes, sizes, and colors.
3. Authentic Marketing - Brands can adopt honest and authentic marketing strategies that promote real results, rather than edited or photoshopped images.
Industry Implications
1. Skincare - Skincare brands can create campaigns or social media platforms that promote healthy and achievable beauty advice for their customers.
2. Cosmetics - Cosmetic brands can focus on creating products that enhance natural beauty and offer inclusive shades for a diverse group of customers.
3. Marketing - Marketing agencies can work with brands to develop campaigns that are authentic and promote positive body image and self-esteem.
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