San Pellegrino Italian Sparkling Beverages Have a New Recipe
Michael Hemsworth — April 5, 2022 — Marketing
References: sanpellegrino & drugstorenews
The San Pellegrino Italian sparkling beverages are being relaunched by the brand with a new formula and look to keep them relevant with consumers in the ever-changing marketplace. The drinks feature a simplified recipe that has just seven ingredients in all, which are all-natural and free from artificial colors and sweeteners. The drinks are showing off a new branding that hones in on the Italian heritage of the brand, while also highlighting quality.
Marketing Director of S. Pellegrino Thomas Conquet commented on the new San Pellegrino Italian sparkling beverages "We have refreshed the Sanpellegrino Italian Sparkling Drinks portfolio to a deliver premium beverage option for consumers made with ingredients from natural origins. Still offering the iconic taste from Mediterranean citrus fruits, the simplified formula and modernized packaging design ensure this line of sparkling drinks is cohesive with our other stylish and sleek products in the S.Pellegrino family.”
Marketing Director of S. Pellegrino Thomas Conquet commented on the new San Pellegrino Italian sparkling beverages "We have refreshed the Sanpellegrino Italian Sparkling Drinks portfolio to a deliver premium beverage option for consumers made with ingredients from natural origins. Still offering the iconic taste from Mediterranean citrus fruits, the simplified formula and modernized packaging design ensure this line of sparkling drinks is cohesive with our other stylish and sleek products in the S.Pellegrino family.”
Trend Themes
1. All-natural Beverages - The trend towards all-natural ingredients in beverages creates opportunities for beverage brands to reformulate their products to meet consumer demand for more natural options.
2. Simplified Recipes - The trend towards simplified beverage recipes with fewer ingredients highlights opportunities for beverage brands to reduce production costs while still producing high-quality products.
3. Heritage Branding - The trend towards heritage branding allows beverage brands to capitalize on their history and cultural roots to differentiate themselves in the crowded beverage marketplace.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can leverage the trend towards all-natural and simplified recipes to reformulate their existing products or introduce new, more natural and simple products.
2. Food and Beverage Retail - Food and beverage retailers can capitalize on the trend towards all-natural and simplified beverages by stocking and promoting products that meet these consumer demands.
3. Marketing and Advertising - Marketing and advertising agencies can help beverage brands to leverage the trend towards heritage branding to differentiate themselves and stand out in the crowded beverage marketplace.
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