Perrier Energize Delivers a Boost with Plant-Based Caffeine
Laura McQuarrie — March 9, 2021 — Lifestyle
Perrier is introducing Perrier Energize as carbonated energy water beverages that harness plant-based caffeine derived from organic green coffee and yerba mate extracts. The low-calorie canned beverages are free from artificial sweeteners and they share the benefit of being organic. Each 11.15-ounce can delivers about the same amount of caffeine that can be found in an eight-ounce cup of coffee, which makes it especially appealing for on-the-go summer days spent outdoors.
The new Perrier beverages are being introduced in a trio of all-natural flavors, Pomegranate, Grapefruit, and Tangerine, which can be purchased individually or as part of a multi-pack.
This new product taps into the popularity of sparkling water and offers all the refreshing benefits and flavor, plus the functional qualities of energizing drinks.
The new Perrier beverages are being introduced in a trio of all-natural flavors, Pomegranate, Grapefruit, and Tangerine, which can be purchased individually or as part of a multi-pack.
This new product taps into the popularity of sparkling water and offers all the refreshing benefits and flavor, plus the functional qualities of energizing drinks.
Trend Themes
1. Plant-based Energy Beverages - Offering an all-natural alternative to traditional energy drinks with a focus on plant-based caffeine.
2. Low-calorie Energy Drinks - Providing a healthier version of energy drinks without artificial sweeteners or high calories.
3. Sparkling Energy Water - Combining the popularity of sparkling water with the functional benefits of an energy drink.
Industry Implications
1. Beverage - Opportunity for beverage companies to expand their product lines and appeal to health-conscious consumers.
2. Natural and Organic Products - Appealing to consumers who prioritize natural and organic products for better health and wellness.
3. Outdoor Recreation - Opportunities to market the convenience and usefulness of these products for on-the-go summer days spent outdoors.
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