Tiziano's Playful Branding Takes After Architectural Structures
Laura McQuarrie — August 7, 2016 — Lifestyle
References: maeutica & packagingoftheworld
Tiziano now uses charming pastry and cafe packaging that takes seems to take inspiration from the charm of a small neighborhood. Coffee cups have small doors printed on them and takeaway treat boxes are shaped to look like large buildings with sloping roofs. With cutouts in certain places, it's possible to look in at the treats inside these playful boxes from outer "windows" on the designs.
When working on the 'Mood Factory' project, the Maeutica Branding Agency describes that it was focused on expressing "the special atmosphere where masters create samples of all kinds of emotions day by day."
With the rise of cafe culture around the world, unique cafe packaging designs are more important than ever for brands that wish to stand out to consumers.
When working on the 'Mood Factory' project, the Maeutica Branding Agency describes that it was focused on expressing "the special atmosphere where masters create samples of all kinds of emotions day by day."
With the rise of cafe culture around the world, unique cafe packaging designs are more important than ever for brands that wish to stand out to consumers.
Trend Themes
1. Unique Cafe Packaging - Brands can innovate with cafe packaging designs that stand out and create a memorable experience for consumers.
2. Architectural-inspired Branding - Incorporating architectural structures into branding can create a charming and playful visual identity for cafes and other businesses.
3. Interactive Packaging - Integrating cutouts and interactive elements into packaging design allows consumers to engage with the product and enhances the overall experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage unique cafe packaging to differentiate their brand and attract customers.
2. Hospitality - Hotels and restaurants can adopt architectural-inspired branding to create a distinct and memorable experience for their guests.
3. Design and Advertising - The design and advertising industry can explore innovative packaging solutions that incorporate interactive elements, creating new opportunities for brand engagement and storytelling.
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