The Reese's Secret Stash Trick-or-Treat Bag Has a Hidden Pocket
Michael Hemsworth — October 20, 2022 — Marketing
References: shop.hersheys & candyindustry
The Reese's Secret Stash Trick-or-Treat bag is a cheeky promotional product for Halloween fans to use as their primary method of collecting candy on the big night.
The bag features a friendly jack-o-lantern design that replaces the eyes with Reese's-shaped cutouts with one of hiding a secret pocket behind a cover. This hidden compartment is intended to provide trick-or-treaters with a dedicated spot to conceal their hard-earned Reese's Peanut Butter Cups and ensure no one can swipe them. The bag is being offered via the brand's website where just 150 will be available.
Senior Brand Manager Shannon Wilkinson commented on the Reese's Secret Stash Trick-or-Treat bag saying, "We know how it feels to work so hard Halloween night to get the best of the best candy, Reese's. So, we decided it's time to help you keep those number one treats for yourself with the Reese's Secret Stash Trick-or-Treat bag that has a secret compartment for those precious chocolate and peanut butter treats."
The bag features a friendly jack-o-lantern design that replaces the eyes with Reese's-shaped cutouts with one of hiding a secret pocket behind a cover. This hidden compartment is intended to provide trick-or-treaters with a dedicated spot to conceal their hard-earned Reese's Peanut Butter Cups and ensure no one can swipe them. The bag is being offered via the brand's website where just 150 will be available.
Senior Brand Manager Shannon Wilkinson commented on the Reese's Secret Stash Trick-or-Treat bag saying, "We know how it feels to work so hard Halloween night to get the best of the best candy, Reese's. So, we decided it's time to help you keep those number one treats for yourself with the Reese's Secret Stash Trick-or-Treat bag that has a secret compartment for those precious chocolate and peanut butter treats."
Trend Themes
1. Trick-or-treat Bag Innovation - Innovative trick-or-treat bags with unique features to protect children's candies.
2. Promotional Product Customization - Brands creating promotional products for Halloween with a personalized twist.
3. Candy Protection Gear - Designing candy protection gear to ensure kids can keep their Halloween treats safe and secure.
Industry Implications
1. Branding and Marketing - Brand managers coming up with creative ideas to promote their products during seasonal events like Halloween.
2. Retail and Ecommerce - Retailers and eCommerce platforms providing products related to Halloween theme for customers who want to enjoy the holiday spirit.
3. Personal Protective Equipment - Companies manufacturing gear that can safeguard children's Halloween candies and add an innovative touch to traditional costumes.
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