The Butterfinger-Tini is a Sweet Concoction for Halloween
Laura McQuarrie — October 20, 2023 — Marketing
References: ferreronorthamerica
Butterfinger teamed up with digital creator Christina Najjar, also known as Tinx, to create a deliciously themed candy bar cocktail. The first-ever cocktail recipe for Halloween from Butterfinger has been dubbed the Butterfinger-Tini and it treats adults to a sweet, seasonally appropriate way to savor the chocolatey, peanut butter elements of a Butterfinger bar.
The Butterfinger-Tini is easy to prepare with two ounces of peanut butter whiskey, an ounce of chocolate syrup, a half-ounce Butterscotch Syrup, three dashes of chocolate bitters and 1.5 ounces of cream or non-dairy creamer. This first-of-its-kind candy bar-inspired cocktail for adults features a Butterfinger-rimmed martini glass rolled with peanut butter and Butterfinger Bits or crushed candy bar pieces for extra texture.
The Butterfinger-Tini is easy to prepare with two ounces of peanut butter whiskey, an ounce of chocolate syrup, a half-ounce Butterscotch Syrup, three dashes of chocolate bitters and 1.5 ounces of cream or non-dairy creamer. This first-of-its-kind candy bar-inspired cocktail for adults features a Butterfinger-rimmed martini glass rolled with peanut butter and Butterfinger Bits or crushed candy bar pieces for extra texture.
Trend Themes
1. Nostalgic Candy Bar Cocktails - Creating nostalgic candy bar cocktails, like the Butterfinger-Tini, provides a sweet and innovative twist to traditional cocktail recipes.
2. Seasonal Candy Bar-inspired Cocktails - Introducing seasonal candy bar-inspired cocktails, such as the Butterfinger-Tini, allows brands to tap into the holiday spirit and attract consumers with unique flavor combinations.
3. Collaborations with Digital Creators - Partnering with digital creators, like Christina Najjar (Tinx), to develop candy bar cocktails, such as the Butterfinger-Tini, fosters creativity and brings a fresh perspective to brand promotions.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to explore the creation of candy bar cocktails, like the Butterfinger-Tini, to attract novelty-seeking consumers and differentiate their offerings in the market.
2. Alcohol and Spirits - The alcohol and spirits industry has a chance to incorporate candy bar flavors into cocktail recipes, such as the Butterfinger-Tini, to innovate and captivate consumers looking for unique drinking experiences.
3. Social Media and Influencer Marketing - The social media and influencer marketing industry can leverage collaborations between brands and digital creators, like Tinx's partnership with Butterfinger for the Butterfinger-Tini, to amplify brand awareness and engage with target audiences in a creative way.
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