This Butter Packaging Reveals the Product with a Rotating Compartment
Laura McQuarrie — July 29, 2015 — Lifestyle
References: behance.net & packagingoftheworld
Butter Plus uses an innovative thermoforming and injection molding process to suggest an alternative to the way butter packaging is usually designed. This dairy product is most often found in blocks that are wrapped in foil, which is usually a hassle to protect once a sliver has been unwrapped.
As a solution to crumpled foil that barely covers a block of used butter, the Weidenhammer Packaging Group devised a system that uses a semicircle shape; the block of butter inside can be rotated outward for use and returned for safe keeping. Now that the concept has been fully realized, the charming butter packaging system is currently being prepared for large-scale production by Weidenhammer.
In a slightly larger size, it's also easy to imagine that this could work just as well for serving an assortment of cheeses.
As a solution to crumpled foil that barely covers a block of used butter, the Weidenhammer Packaging Group devised a system that uses a semicircle shape; the block of butter inside can be rotated outward for use and returned for safe keeping. Now that the concept has been fully realized, the charming butter packaging system is currently being prepared for large-scale production by Weidenhammer.
In a slightly larger size, it's also easy to imagine that this could work just as well for serving an assortment of cheeses.
Trend Themes
1. Rotating Packaging - Companies in the packaging industry can explore the implementation of innovative rotating compartments to improve product consumption and storage experience.
2. Thermoforming and Injection Molding - Manufacturers in various industries can adopt thermoforming and injection molding technologies to create eye-catching packaging designs and enhance product functionality.
3. Alternative Packaging Materials - Packaging suppliers can invest in the development of new materials that offer functional benefits such as easier handling and protection while reducing waste.
Industry Implications
1. Dairy - Dairy companies can consider adopting innovative packaging solutions to offer more convenient and enjoyable products to consumers.
2. Food and Beverage - Food and beverage manufacturers can leverage the use of creative product packaging to effectively differentiate themselves in a competitive market.
3. Hospitality - Hotels and restaurants can explore using innovative packaging designs to enhance guest experience and create a lasting impression.
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