Boxway Creates New Corrugated Packaging for Butlers Farmhouse Cheeses
References: butlerscheeses & packagingnews
BoxWay Packaging has designed new packaging for Butlers’ online cheese store. The new packaging is made from paper-based corrugated cardboard that is FSC certified. It is a more sustainable product that informs consumers and builds anticipation about new products from the cheese brand. Butlers Farmhouse Cheeses will use the boxes for online and delivery orders for its cheese stores.
Matthew Hall, a fourth-generation owner at Butlers Farmhouse Cheeses, added: “Our direct-to-consumer packaging must protect as well as reflect the quality British farmhouse cheese inside. We also wanted it to align with our range of recyclable cheese packaging, which is an area of ongoing innovation and development.”
The company claims that the new packaging aligns with its functionality, sustainability, and excitement values.
Image Credit: Butlers Farmhouse Cheeses
Matthew Hall, a fourth-generation owner at Butlers Farmhouse Cheeses, added: “Our direct-to-consumer packaging must protect as well as reflect the quality British farmhouse cheese inside. We also wanted it to align with our range of recyclable cheese packaging, which is an area of ongoing innovation and development.”
The company claims that the new packaging aligns with its functionality, sustainability, and excitement values.
Image Credit: Butlers Farmhouse Cheeses
Trend Themes
1. Sustainable Corrugated Packaging - Innovative corrugated packaging materials that use recycled paper and are FSC certified provide opportunities for more environmentally friendly and marketable packaging solutions.
2. Interactive Packaging - The ability to build anticipation and inform consumers with packaging that is designed to interact with them creates new opportunities for food and beverage brand marketing and sales.
3. Direct-to-consumer Packaging - Packaging that can protect and reflect the quality of products while delivering a positive unboxing experience provides unique branding and marketing opportunities for direct-to-consumer businesses.
Industry Implications
1. Food and Beverage Packaging - Corrugated packaging materials have the potential to disrupt traditional packaging materials and provide sustainable, functional, and marketable solutions for the food and beverage industry.
2. E-commerce Packaging - As more businesses move to online sales, the need for packaging that can protect products during delivery while also providing a unique unboxing experience creates opportunities for innovation in the e-commerce packaging industry.
3. Sustainable Packaging Materials - The demand for sustainable packaging solutions across multiple industries creates opportunities for the development and distribution of more environmentally friendly packaging materials like recycled paper-based corrugated cardboard.
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