Leinenkugel’s Summer Shandy Created an Ice Shanty Valued at $50k
Grace Mahas — February 26, 2021 — Marketing
References: promorules
The Summer Shandy from Leinenkugel is "sick of people mispronouncing its name," prompting the brand to create an ice shanty valued at $50K to show the difference once-and-for-all.
Leinenkugel will give one lucky fan the ultimate ice shanty – aka the “Summer Shandy Ice Shanty" –valued at $50,000 with all the familiar Midwestern summer feels. This includes a built-in furnace for warmth, light therapy to tackle the winter blues, classic lake house décor, a grill for your catch of the day, and, of course, Summer Shandy. In addition, the winner also receives a year’s worth of Summer Shandy (via a payment).
The Leinenkugel Summer Shandy Ice Shanty allows someone to have their own personal slice of summer year-round. To enter, email SummerShandyIceShanty@promo.leinie.com and share your favorite Leinie’s beer that makes anytime feel like summertime until March 11, 2021, for a chance to win.
Image Credit: Leinenkugel
Leinenkugel will give one lucky fan the ultimate ice shanty – aka the “Summer Shandy Ice Shanty" –valued at $50,000 with all the familiar Midwestern summer feels. This includes a built-in furnace for warmth, light therapy to tackle the winter blues, classic lake house décor, a grill for your catch of the day, and, of course, Summer Shandy. In addition, the winner also receives a year’s worth of Summer Shandy (via a payment).
The Leinenkugel Summer Shandy Ice Shanty allows someone to have their own personal slice of summer year-round. To enter, email SummerShandyIceShanty@promo.leinie.com and share your favorite Leinie’s beer that makes anytime feel like summertime until March 11, 2021, for a chance to win.
Image Credit: Leinenkugel
Trend Themes
1. Creative Marketing Campaigns - Leinenkugel's Summer Shandy ice shanty demonstrates the brand's commitment to creative marketing campaigns and provides an opportunity for other companies to think outside the box when it comes to product promotion.
2. Brand Loyalty - The Summer Shandy ice shanty contest is a prime example of how a brand can foster customer loyalty by appealing to their love of the product and creating an exclusive experience only available to a few lucky winners.
3. Seasonal Products - Leinenkugel's Summer Shandy ice shanty promotion highlights the importance of seasonal products and provides an opportunity for businesses to explore creative ways of marketing and promoting products that are typically associated with a particular season.
Industry Implications
1. Alcohol and Beverage - The Summer Shandy ice shanty promotion is relevant to the alcohol and beverage industry as it showcases how brands can creatively market their products and foster customer loyalty.
2. Home and Outdoor Living - The Summer Shandy ice shanty is an example of how companies in the home and outdoor living industry can promote their products and create unique experiences that resonate with customers.
3. Marketing and Advertising - Leinenkugel's Summer Shandy ice shanty promotion provides an opportunity for the marketing and advertising industry to take note of innovative campaigns and find new ways to engage with audiences.
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