BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Laura McQuarrie — July 13, 2023 — Marketing
References: campaignlive
To promote the BBC Earth Experience, BBC Studios worked with independent agency Undercurrent to create an augmented reality selfie booth pop-up that lets users virtually try on animal masks.
This interactive pop-up gives people of all ages the chance to learn more about the newest attraction in London, all the while using playful animal filters that are mapped in real-time to their movements.
This pop-up shares not only technological feats but also sustainable ones, since the internal structure was thoughtfully constructed with reclaimed birch plywood panels and the outer component was coated in colorful, non-toxic and compostable paint. Damian Clarke, chief executive of Undercurrent, said, "Ensuring that we’re building an asset with maximum re-use in mind, but also delivering something that is biodegradable at the end of its lifespan.”
This interactive pop-up gives people of all ages the chance to learn more about the newest attraction in London, all the while using playful animal filters that are mapped in real-time to their movements.
This pop-up shares not only technological feats but also sustainable ones, since the internal structure was thoughtfully constructed with reclaimed birch plywood panels and the outer component was coated in colorful, non-toxic and compostable paint. Damian Clarke, chief executive of Undercurrent, said, "Ensuring that we’re building an asset with maximum re-use in mind, but also delivering something that is biodegradable at the end of its lifespan.”
Trend Themes
1. Augmented Reality Selfie Booths - AR selfie booths offer a playful and interactive way for users to try on virtual masks and filters in real-time.
2. Experiential Marketing - Brands are using pop-up booths as a way to engage customers and provide immersive experiences with their products or services.
3. Sustainable Design - The use of reclaimed materials and environmentally-friendly coatings in the construction of pop-up booths demonstrates a trend towards more sustainable event designs.
Industry Implications
1. Entertainment - The entertainment industry can take advantage of AR selfie booths to enhance the user experience at amusement parks, museums, and other attractions.
2. Marketing and Advertising - Marketers and advertisers can utilize pop-up booths as a unique and engaging way to promote products or offerings to target audiences.
3. Event Planning - The event planning industry can incorporate sustainable design principles into the construction of pop-up booths, creating eco-friendly and visually appealing event spaces.
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