Hendrick's Branded Bus Stops Refresh with a Gin Cucumber Lemonade Aroma
Laura McQuarrie — August 6, 2021 — Marketing
References: agencyspace & designtaxi
To promote its new Gin Cucumber Lemonade, Hendrick's created a cool and refreshing scented bus shelter installation that highlights the key ingredients in its summer spirit. The dressed-up bus shelter provides relief from the heat of the sun with a canopy made up of an upside-down bed of roses, while the aroma of roses and cucumbers lingers in the air.
A total delight for the senses, the scented bus shelter plays with bright and uplifting colors to liven daily commutes. With Portals to the Peculiar, Hendrick's turns ordinary moments like waiting for the bus into opportunities to inspire awe and wonder. Spaces, the advertising agency responsible for working with Hendrick’s on this campaign, says that: “Having escaped the mundane and experienced delightful moments of peculiarity, our curious gin drinkers left with a greater appreciation of the delectable taste of Hendrick’s.”
A total delight for the senses, the scented bus shelter plays with bright and uplifting colors to liven daily commutes. With Portals to the Peculiar, Hendrick's turns ordinary moments like waiting for the bus into opportunities to inspire awe and wonder. Spaces, the advertising agency responsible for working with Hendrick’s on this campaign, says that: “Having escaped the mundane and experienced delightful moments of peculiarity, our curious gin drinkers left with a greater appreciation of the delectable taste of Hendrick’s.”
Trend Themes
1. Scented Marketing - The trend of using scent as a marketing tool to create immersive and memorable brand experiences, such as scented bus shelters.
2. Experiential Advertising - The trend of creating interactive and sensory brand experiences to engage customers and promote products, as seen in the Hendrick's scented bus shelter campaign.
3. Branded Installations - The trend of developing unique and branded installations in public spaces to create buzz and attention, such as the Hendrick's scented bus shelter.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can use scent as a new way to promote products and create memorable experiences, such as scented billboards and installations.
2. Hospitality - The hospitality industry can incorporate scented elements into their spaces to create distinctive and immersive guest experiences, such as scent-based air fresheners or perfumes for hotels.
3. Public Transportation - The public transportation industry can partner with brands to create unique and customized installations, such as creative bus shelters or themed subway stations, that improve the rider experience.
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