The London Bridge is Turned into a Bright Road by 'Spark Your City'
Laura McQuarrie — June 22, 2015 — World
References: sparkyourcity & mashable
London is a city that's known to get its fair share of rain, but thanks to a bright road installation from Spark Your City, this is one place in the UK that's now a little brighter.
Spark Your City is a global initiative that's dedicated to transforming the most mundane places in the city into "living playgrounds." In the case of this colorful road in the city of London, the route to Thames via the London Bridge was turned into a vibrant walkway to cheer people up on an otherwise gloomy Monday morning. To top off the gesture, people on the bridge were also handing out roses.
As well as providing a way for everyone to celebrate for a day, the rainbow bridge is a great way to kick off World Pride celebrations.
Spark Your City is a global initiative that's dedicated to transforming the most mundane places in the city into "living playgrounds." In the case of this colorful road in the city of London, the route to Thames via the London Bridge was turned into a vibrant walkway to cheer people up on an otherwise gloomy Monday morning. To top off the gesture, people on the bridge were also handing out roses.
As well as providing a way for everyone to celebrate for a day, the rainbow bridge is a great way to kick off World Pride celebrations.
Trend Themes
1. Colorful Road Installations - The trend of transforming mundane spaces into vibrant walkways presents opportunities for businesses in the urban design and public art sectors to create visually captivating experiences.
2. Living Playgrounds - The rise of initiatives like Spark Your City highlights the potential for businesses in the urban development and placemaking industries to create interactive and engaging environments in cities.
3. Community Engagement Through Art - The use of art installations to uplift and engage communities presents opportunities for businesses in the art, event planning, and community development sectors to foster a sense of pride and connection.
Industry Implications
1. Urban Design - Disruptive innovation opportunities in urban design can be found by integrating vibrant road installations into cities to enhance the visual appeal and create unique experiences for residents and visitors.
2. Public Art - The trend of creating living playgrounds opens up disruptive innovation opportunities for businesses in the public art industry to create interactive and immersive art installations that redefine public spaces.
3. Event Planning - Businesses in the event planning industry can seize disruptive innovation opportunities by incorporating vibrant art installations, like colorful road transformations, into events to create memorable and visually striking experiences.
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