From Steampunk-Style ATMs to Human Bank Machines
Laura McQuarrie — April 30, 2016 — Marketing
In addition to dispensing cash, these banking machines provide unique ways for financial institutions to build relationships with their customers.
Some of high-tech ATMs are equipped with cutting-edge security technology that allows transactions to be carried out with the proper biometric authentication, such as getting an iris or palm scanned.
There are also a number of other ATMs that have been set up purely for marketing purposes. A few fun examples include ANZ Bank's LGBTQ-supporting GAYTMs and BMO's 10-foot banking machine, which playfully announces the company as an official sponsor of the NBA All-Star game. Away from formal bank branches, these novel ATM machines help some of the world's leading banks to show that they have a human side.
Some of high-tech ATMs are equipped with cutting-edge security technology that allows transactions to be carried out with the proper biometric authentication, such as getting an iris or palm scanned.
There are also a number of other ATMs that have been set up purely for marketing purposes. A few fun examples include ANZ Bank's LGBTQ-supporting GAYTMs and BMO's 10-foot banking machine, which playfully announces the company as an official sponsor of the NBA All-Star game. Away from formal bank branches, these novel ATM machines help some of the world's leading banks to show that they have a human side.
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