Shaftesbury Announces a 'Pride in London' Pop-Up
Kanesa D — June 29, 2022 — Social Good
References: prideinlondon.org & retail-focus
Shaftesbury has announced the opening of a ‘Pride in London’ pop-up that will operate on Foubert’s Place for the 50th anniversary of Pride. The pop-up will function as a safe space for members of the 2SLGBTQIA+ community to feel accepted, build connections, and experience relaxing lounge areas. The ‘Pride in London’ pop-up will also have a Pride store that will sell gender-inclusive merchandise, an interactive social media wall, and a media hub, all created in partnership with IKEA and Coca-Cola.
The pop-up will also hold a variety of Pride evening events through Jul 2, 2022 when the Pride Parade will take place. All profits from the ‘Pride in London’ event will be donated to the Pride in London Unity Fund, which supports the 2SLGBTQIA+ community and its initiatives.
Image Credit: Pride in London, Shaftesbury
The pop-up will also hold a variety of Pride evening events through Jul 2, 2022 when the Pride Parade will take place. All profits from the ‘Pride in London’ event will be donated to the Pride in London Unity Fund, which supports the 2SLGBTQIA+ community and its initiatives.
Image Credit: Pride in London, Shaftesbury
Trend Themes
1. Inclusive Pop-up Events - Opportunity for businesses to create safe, welcoming spaces that celebrate diversity in various industries.
2. Gender-inclusive Merchandise - Opportunity to design and sell products that promote inclusivity and diversity in retail and fashion industries.
3. Social Media Activations - Opportunity for brands to create interactive social media walls and media hubs to engage with customers and promote LGBTQIA+ initiatives.
Industry Implications
1. Retail - Retailers can create pop-up shops and sell merchandise that promotes inclusivity and supports LGBTQIA+ initiatives.
2. Hospitality - Opportunity for hotels and restaurants to create safe spaces for the LGBTQIA+ community and host celebratory events during Pride season.
3. Marketing - Opportunity for marketing agencies to work with businesses to create social media activations and media hubs to raise awareness for LGBTQIA+ initiatives and connect with customers.
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