The Breuninger Store Installation by John Breed is Vibrantly Fun
Jana Pijak — September 15, 2012 — Art & Design
References: johnbreed.nl & frameweb
The Breuninger Store installation by John Breed is a bold sculptural piece embracing a woman's addiction to shoe shopping. The vibrantly fun art piece is made up of shoe-sporting legs colored in rainbow hues. The leggy elements make up an eye-catching art installation sure to wow the retailer's visitors.
Resembling a kaleidoscope, the Breuninger Store installation takes over the label's Stuttgart, Germany, store. The shop's modern interior was transformed from a run-down factory space and has been proclaimed as the largest footwear store in Europe.
Inspired by the shoe shopping craze, artist John Breed created 145 fiber glass legs and repeated the elements in a multitude of technicolored hues. Breed's sculpture aims to channel a classic Medusa head image, where snakes have been replaced by shoe-wearing legs.
Resembling a kaleidoscope, the Breuninger Store installation takes over the label's Stuttgart, Germany, store. The shop's modern interior was transformed from a run-down factory space and has been proclaimed as the largest footwear store in Europe.
Inspired by the shoe shopping craze, artist John Breed created 145 fiber glass legs and repeated the elements in a multitude of technicolored hues. Breed's sculpture aims to channel a classic Medusa head image, where snakes have been replaced by shoe-wearing legs.
Trend Themes
1. Rainbow Shoe Sculptures - Art installations that feature brightly colored and shoe-centric sculptures are on-trend.
2. Footwear Retail Installations - Bold, attention-grabbing sculptures or displays are being used in retail settings to attract customers and enhance the shopping experience.
3. Kaleidoscope-inspired Art - Kaleidoscope-inspired art is growing in popularity, and is being used to create visually stunning installations and displays.
Industry Implications
1. Footwear Retail - Retailers can use bold art installations to attract customers and drive sales in their shoe departments.
2. Art Installations - Artists and designers can create bold and colorful sculptures or displays that incorporate elements of popular culture to gain attention and create buzz.
3. Retail Design - Designers can incorporate visually stunning installations and displays, inspired by popular cultural trends, to enhance the shopping experience for customers.
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