Plastic Soul by Rose In Good Faith Repurposes Material from Doc Johnson
Laura McQuarrie — July 19, 2022 — Eco
References: instagram & designtaxi
Plastic Soul by Rose In Good Faith is a sculptural footwear design that helps to give new life to defective adult toys from adult novelty toy company Doc Johnson. The first-ever sneaker from the clothing label takes the form of a slip-on style that's sustainable, shapely, water-resistant and ergonomically designed with arch support in mind. Additionally, the shoes feature organic cotton lining and a natural cork insole with antimicrobial properties that adapts to the shape of the foot. The architecturally inspired footwear design takes cues from the honeycomb-like façade of The Broad in Los Angeles.
The brand describes these shoes as the intersection of "sustainability, sexual freedom, and purpose" and in the spirit of its two-year collaboration with Doc Johnson, Rose In Good Faith is introducing the shoes by urging people to "stop F*cking Mother Nature."
The brand describes these shoes as the intersection of "sustainability, sexual freedom, and purpose" and in the spirit of its two-year collaboration with Doc Johnson, Rose In Good Faith is introducing the shoes by urging people to "stop F*cking Mother Nature."
Trend Themes
1. Upcycling - Repurposing defective adult toys as high-end sneakers opens up opportunities for creative and eco-friendly design solutions.
2. Sustainable Footwear - Creating footwear from recycled materials and incorporating features like arch support and antimicrobial properties aligns with the increasing demand for sustainable and functional products.
3. Fashion with Purpose - Brands finding ways to combine fashion, sustainability and activism have the potential to appeal to socially-conscious consumers and disrupt the traditional fashion industry.
Industry Implications
1. Fashion - The fashion industry can leverage this trend by developing innovative materials that can be upcycled to create eco-friendly footwear and other fashion products.
2. Adult Novelty Toys - Repurposing defective adult toys into fashion products may inspire other companies in the adult novelty industry to explore sustainability and upcycling as a means of disposing of their products.
3. Sustainable Manufacturing - Manufacturing companies can adopt sustainable practices in order to create products with a smaller carbon footprint and stay ahead of the trend toward eco-friendly and socially conscious products.
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