The Brampton Transit Zum Campaign Promotes Faster Public Transportation
Meghan Young — November 14, 2012 — Autos
References: groundzeromc & ibelieveinadv
Public transportation is often touted as cheaper and more eco-friendly than personal vehicles, but the Brampton Transit Zum ad campaign focuses on its speed instead. It pairs the simple and direct tag line, "It's faster," with images of windblown faces. As though inspired by the work of photographer Tadao Cern, specifically his Blow Job series, fellow photographer Avner Levona captured the idea of speed by way of these hilarious portraits.
The Brampton Transit Zum ad campaign was created by Groundzero Marketing, an ad agency based in Toronto, Canada. It was art directed by Rick Perri with creative direction by Bill Keenan. The almost surreal images will capture people's attention immediately, which is exactly the point.
The Brampton Transit Zum ad campaign was created by Groundzero Marketing, an ad agency based in Toronto, Canada. It was art directed by Rick Perri with creative direction by Bill Keenan. The almost surreal images will capture people's attention immediately, which is exactly the point.
Trend Themes
1. Speed-focused Advertising - Opportunity for brands to highlight the speed of their products or services to attract attention and differentiate themselves.
2. Humorous Portraits - Using humor through photography to convey a concept or message, creating engaging and memorable visual content.
3. Eco-friendly Public Transportation - Promoting the environmental benefits of public transportation as a competitive advantage in the transportation industry.
Industry Implications
1. Advertising - Opportunity for ad agencies to develop creative and attention-grabbing campaigns that emphasize speed and humor.
2. Photography - Potential for photographers to experiment with humorous concepts and storytelling techniques to create impactful visuals.
3. Transportation - Opportunity for public transportation companies to highlight the environmental benefits and speed of their services to attract more customers.
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