Liquid Death Makes Flavored Sparkling Water Like "Berry It Alive"
Laura McQuarrie — January 31, 2022 — Marketing
References: liquiddeath & thedieline
Edgy canned water brand Liquid Death is getting into the creation of flavored sparkling waters that retain the brand's same strong spirit. The brand's customers have been asking for flavored versions of its sparkling water and Liquid Death is now quenching thirsts with varieties like Severed Lime, Berry It Alive and Mango Chainsaw.
As ever, heavy metal branding and sustainability are alive and well in the brand and its new flavors carve out a sweet spot in a competitive market. As Mike Cessario, co-founder and CEO of Liquid Death, told Dieline, "Many flavored options fall in the zero-zero-zero category—zero carbs, zero calories, zero sugar, and often zero flavor. On the other end of the spectrum, there are super sweet sodas with tons of sugar or intense sweeteners." These new 20-calorie beverages are lightly sweetened with three grams of real agave nectar.
As ever, heavy metal branding and sustainability are alive and well in the brand and its new flavors carve out a sweet spot in a competitive market. As Mike Cessario, co-founder and CEO of Liquid Death, told Dieline, "Many flavored options fall in the zero-zero-zero category—zero carbs, zero calories, zero sugar, and often zero flavor. On the other end of the spectrum, there are super sweet sodas with tons of sugar or intense sweeteners." These new 20-calorie beverages are lightly sweetened with three grams of real agave nectar.
Trend Themes
1. Flavored Sparkling Water - The creation of flavored sparkling water by Liquid Death opens up a new opportunity to cater its customers' preferences.
2. Sustainability in Beverage Industry - Liquid Death's heavy metal branding and focus on sustainability presents an innovative opportunity in the beverage industry.
3. Reduced-calorie Beverages - Liquid Death's lightly sweetened sparkling waters bring a new trend of reduced-calorie beverages in a highly-competitive market.
Industry Implications
1. Beverage Industry - The creation of new flavored sparkling water beverages like Liquid Death can bring innovation and revenue in the beverage industry.
2. Sustainable Packaging Industry - Liquid Death's branding and focus on sustainability offers new opportunities for the packaging industry to innovate and create more sustainable products.
3. Health and Wellness Industry - Liquid Death's new lightly sweetened sparkling waters cater to consumers seeking reduced-calorie and healthy alternatives, making an opportunity for the health and wellness industry.
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