This Bourbon Smash is Refreshing & Ready to Take on the Go
Laura McQuarrie — September 24, 2021 — Lifestyle
References: instagram & plainspokecocktails
Plain Spoke Cocktail Co.’s Bourbon Smash puts a convenience-focused twist on a classic cocktail. Packaged at 8% ABV and in a tall 250ml can, the product is made with a handful of simple ingredients like Midwest bourbon, 100% lemon juice, mint and pure cane sugar. The refreshing ready-to-drink concoction saves drinkers the trouble of muddling and shaking their own ingredients, leaving them only with the job of enjoying the classic American cocktail.
The popularity of malt-based beverages is supporting the rise of more ready-to-drink cocktails, and now plenty of premium brands are offering quality cocktail experiences in convenient formats. Plain Spoke Cocktail Co. was founded with the very purpose of replicating the experience people have in a cocktail bar but all within a convenient package.
The popularity of malt-based beverages is supporting the rise of more ready-to-drink cocktails, and now plenty of premium brands are offering quality cocktail experiences in convenient formats. Plain Spoke Cocktail Co. was founded with the very purpose of replicating the experience people have in a cocktail bar but all within a convenient package.
Trend Themes
1. Ready-to-drink Cocktails - The rise of malt-based beverages and the convenience-focused twist on a classic cocktail can create disruptive innovation opportunities in the ready-to-drink market.
2. Premium Canned Cocktails - The rise in demand for quality cocktail experiences in convenient formats can create disruptive innovation opportunities for premium brands.
3. Simplification of Cocktail Preparation - The convenience of ready-to-drink cocktails that save drinkers the trouble of muddling and shaking their own ingredients can create disruptive innovation opportunities for simplifying the preparation process.
Industry Implications
1. Beverage Industry - The ready-to-drink cocktail trend and the rise in demand for quality cocktail experiences in convenient formats can create disruptive innovation opportunities for the beverage industry.
2. Canned Food Industry - The trend of premium canned cocktails creates disruptive innovation opportunities for the canned food industry through expanding product lines beyond traditional canned goods.
3. Alcohol Industry - The trend of simplification of cocktail preparation and the rise of malt-based beverages can create disruptive innovation opportunities for the alcohol industry through developing new products and packaging formats.
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