Slalom Fox Cocktails Take Cues from Colorado's Outdoor Lifestyle
Laura McQuarrie — August 13, 2020 — Lifestyle
References: slalomfoxcocktails & prnewswire
Slalom Fox Cocktails is expanding its product line with a new mixed four-pack that features vodka, bourbon, gin and whiskey varietals that are enhanced with real juices. The conveniently packaged products make it easy to enjoy the taste of these popular spirits on the go, and a single canned cocktail shares two servings that's perfect for enjoying as-is or chilled over ice.
Appealing to on-the-go consumers, Slalom Fox Cocktails were created to offer "more natural, refreshing alternatives to beer." Notably, the canned cocktail flavors were inspired by Colorado's outdoor lifestyle, which makes them fitting for packing for hikes, bike rides, camping trips and other outdoor adventures. While the Vodka Collins combines lemon juice and thyme, the Gin Spritz offers the zesty and herbaceous flavors of grapefruit and rosemary.
Image Credit: Slalom Fox Cocktails
Appealing to on-the-go consumers, Slalom Fox Cocktails were created to offer "more natural, refreshing alternatives to beer." Notably, the canned cocktail flavors were inspired by Colorado's outdoor lifestyle, which makes them fitting for packing for hikes, bike rides, camping trips and other outdoor adventures. While the Vodka Collins combines lemon juice and thyme, the Gin Spritz offers the zesty and herbaceous flavors of grapefruit and rosemary.
Image Credit: Slalom Fox Cocktails
Trend Themes
1. Canned Cocktails - There is an opportunity for more brands to innovate in the canned cocktail space by offering unique flavor combinations and targeting active on-the-go consumers.
2. Real Juice Infusions - Brands could explore using real juice infusions to add natural and refreshing flavors to their alcoholic beverages, targeting health-conscious consumers.
3. Outdoor Inspired Flavors - There is potential for brands to draw inspiration from outdoor environments and activities to create unique and fitting flavor combinations for their canned cocktails.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry could benefit from exploring and investing in the canned cocktail space with new and innovative product offerings.
2. Convenience Store - Convenience stores could enhance their alcoholic beverage offerings by stocking canned cocktails with unique flavor combinations that appeal to on-the-go consumers.
3. Outdoor Retail - Outdoor retail stores could partner with brands offering canned cocktails with outdoor inspired flavors to create cross-promotion opportunities and attract customers looking for refreshing alcoholic beverages for their outdoor adventures.
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