Never Been Bitter is a Modern Tincture for Digestion
Laura McQuarrie — January 4, 2024 — Lifestyle
References: apothekary.co
Never Been Bitter is a tincture for digestion and gut support that taps into herbal ingredients that have been revered for centuries and backed by science. This modern, certified organic tincture by Apothékary is a digestive aid that helps to "kick out the funk and invite ease and balance to the gut, digestive system and liver," and it does so with an aperitif-inspired recipe.
The herbal bitters tincture pairs dandelion, burdock and gentian root with turmeric, ginger, artichoke leaf and calendula flower to ease irritation. Coriander seeds and orange peel are also present in Apothékary's Never Been Bitter formula to deliver antioxidant support and ease digestive discomfort.
This tincture is ready to be taken before meals or used to mix a flavorful, functional zero-proof mocktail with sparkling water.
The herbal bitters tincture pairs dandelion, burdock and gentian root with turmeric, ginger, artichoke leaf and calendula flower to ease irritation. Coriander seeds and orange peel are also present in Apothékary's Never Been Bitter formula to deliver antioxidant support and ease digestive discomfort.
This tincture is ready to be taken before meals or used to mix a flavorful, functional zero-proof mocktail with sparkling water.
Trend Themes
1. Herbal Digestive Support - The rise of digestive aid tinctures that utilize herbal ingredients and are backed by science presents an opportunity for the herbal supplement industry to cater to consumers seeking natural remedies for gut health.
2. Certified Organic Products - The demand for certified organic tinctures like Never Been Bitter highlights an opportunity for the organic products industry to tap into the growing market of health-conscious consumers looking for clean and sustainable options for digestive support.
3. Functional Zero-proof Beverages - The inclusion of Never Been Bitter tincture in mocktail recipes offers a potential opportunity for the beverage industry to create and market functional zero-proof beverages that provide both flavor and digestive health benefits.
Industry Implications
1. Herbal Supplement - The herbal supplement industry can seize the disruptive innovation opportunity by developing and marketing digestive aid tinctures that combine traditional herbal ingredients with scientific backing to target the growing consumer demand for natural gut health remedies.
2. Organic Products - The certified organic products industry has a chance to capitalize on the rising popularity of organic tinctures by offering a wide range of certified organic digestive support products to meet the needs of health-conscious individuals.
3. Beverage - Incorporating functional tinctures like Never Been Bitter into mocktail recipes presents an opportunity for the beverage industry to create innovative non-alcoholic beverages that can provide flavor and digestive support to consumers seeking zero-proof options.
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