Cheetos & Doritos Fans are Weighing in on the Flamin' Hot Faceoff
Laura McQuarrie — April 30, 2021 — Lifestyle
References: fritolay & prnewswire
The Flamin' Hot Faceoff campaign asks people to get on Team Cheetos or Team Doritos to decide which brand is the most loved. In the showdown of Cheetos versus Doritos, there are two products that are getting their time in the spotlight: the all-new Doritos Xxtra Flamin' Hot Nacho flavor and the Cheetos Flamin' Hot Spicy Pepper Puffs from the Cheetos Hall of Flame.
Fans of both brands are already passionate about making their opinions known on social media and this campaign provides a place for them to channel their energy. There's also a limited-edition Flamin' Hot capsule collection that has been created for the campaign. Fans can choose their team on social media by commenting on weekly merch giveaways.
Fans of both brands are already passionate about making their opinions known on social media and this campaign provides a place for them to channel their energy. There's also a limited-edition Flamin' Hot capsule collection that has been created for the campaign. Fans can choose their team on social media by commenting on weekly merch giveaways.
Trend Themes
1. Flamin' Hot Snacking - The battle between Cheetos and Doritos spicy snacks is driving a trend towards Flamin' Hot snacking.
2. Social Media Engagement Campaigns - The Flamin' Hot Faceoff campaign is demonstrating a trend for social media engagement campaigns that encourage user interactivity and participation.
3. Limited-edition Product Collections - The Flamin' Hot capsule collection shows a trend for limited-edition product collections that enhance brand engagement and loyalty.
Industry Implications
1. Snack Industry - The Flamin' Hot Faceoff campaign highlights an opportunity for the snack industry to innovate with new spicy flavors and contests that engage passionate fans.
2. Marketing Industry - The success of the Flamin' Hot Faceoff campaign showcases an opportunity for the marketing industry to create more fun and interactive campaigns that resonate with consumers.
3. Fashion Industry - The limited-edition Flamin' Hot capsule collection suggests an opportunity for the fashion industry to partner with food brands in creating themed apparel and accessories for promotional campaigns.
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